143 Socio-economic variables for strategic decisions
From The Mobile Indian
Now cheer for your favourite colour with Gems
Mumbai, December 04, 2007
Indigo Consulting, one of India’s leading digital marketing agencies, announced the launch of Cashcow.in, a blog that tracks developments in the financial services industry in India. The blog seeks to address anyone interested in following trends and developments in marketing in the banking, insurance, investments and retail finance sectors.
Explaining the rationale behind Cashcow.in, Vikas Tandon, Managing Director, Indigo Consulting says, “With the increased information overload, we felt there was a distinct need for sifting out trends relevant to a particular sector. Having worked with the financial services sector so closely, we feel we understand the kind of information that would interest the BFSI marketer.”
Not only is there a lot to keep track of, media is getting increasingly fragmented, making it difficult to keep track of a lot of below-the-line (specially online) initiatives being undertaken. Hence the choice of a Blog format rather than a newsletter.
“Cashcow.in is Not a newsletter that reports every piece of news that you could easily get from any financial newspaper. Its more a platform to share observations and experiences that hopefully give the marketer a good sense of what’s going on in the industry, and add value to our many customers and partners, among others.” says Vikas.
Besides the Indian market, the blog also carries examples of online developments in the international financial services market. The site is free to use and does not carry or solicit any advertising
For further information, please contact:
Tel: +91-22-6654 1470