New Delhi, April 04, 2008
Grazia, pronounced Grat-zee-aa, is Europe's no. 1 style magazine and is set to launch in India on April 7. Grazia India is 10th in a prolific line of
editions since the magazine was first published in Italy in 1938. In Italy, Grazia is published by the Mondadori Group and is the No. 1 fashion weekly in the
country, outperforming all its competitors. In the UK too, in just a few years, it has grown leaps and bounds and is currently the largest selling, most-read
weekly fashion glossy. So widespread is the magazine's appeal, that Tuesdays have begun to be called Grazia Tuesdays by fans of the magazine. Its popularity
has warranted a fly-on-the-wall documentary as well.
In India, Grazia is published by World Wide Media (WWM). "Grazia decided to partner WWM in India because no one understands the modern Indian woman better
than us," says Tarun Rai, CEO, WWM. "Grazia is the authoritative style magazine, but it does not preach. Its friendly tone will appeal to the confident woman
Says Mrs Carla Vanni, head of Grazia International Network, "Fashion in India has a great future and Indian women are becoming more aware - and attracted to
- ideas coming from Italy and the rest of the world. In the future, this amalgamation of different worlds will lead to an increasingly international way of
dressing, but with the Indian woman interpreting fashion in her own way and adding to it her own special touch."
Grazia India will be the 'thinking woman's' monthly fashion magazine, covering the latest trends, hottest Indian and international designers, must-know
shopping spots, style tips, and everything urban, stylish women need to know to keep up-to-speed with global fashion. "And that's just the beginning," says
Nandini Bhalla, Editor, Grazia. "Grazia will also be an all-round source of information on beauty, health, lifestyle, celebrities and current events, making
it more 'fashionably wholesome' than other style magazines."
Grazia's main premise is Easy Chic, which means effortless style in every aspect of life. "Grazia recognizes the modern woman's need to stay in touch with
what is happening around her while racing through her packed schedule," says Nandini. "The Grazia girl won't just know the hottest trends and best shopping
spots, but also her news, politics, food, travel and art." Grazia's information is bite-sized and its voice is conversational yet succinct. Its stories will
be a mix of serious and light themes. The Grazia cover girl will always be young, independent, opinionated and stylish – all perfectly embodied by Bipasha
Basu, Grazia India's first cover girl.
Grazia India will launch on the 7th of April, across 25+ key cities in India, including key metros – Delhi, Mumbai, Kolkata, Bangalore and Pune. The launch
will be a combination of stand alone copies and a massive sampling exercise across key towns in the first two months. This is to ensure sampling across the
target audience during the launch phase as well as reach out to a large number of women readers.
The launch of the product will be supported by an extensive advertising and publicity campaign which will include outdoor, newspapers, magazines as well as
In addition, premium bookstores, magazine outlets and such will be a part of the publicity by housing extensive signage, POS materials and allow for
activities to address the people coming to the outlets.
The TA will also be address by 3 attractive subscription offers to allow for maximum conversion during the bundling months and after.
Worldwide Media Template
Grazia – is being launched in India by Worldwide Media Pvt Ltd – which is a joint venture between the Times of India and BBC Worldwide. The JV also owns key
brands like – Femina (the country’s largest selling women’s magazine) and Filmfare (the country’s largest selling entertainment magazine), BBC Top Gear,
Hello India amongst others.
For further information, please contact:
Worldwide Media Private Limited
Tel: +91 22 22733535
Fax: +91 22 22731585