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CNBC-TV 18’s Storyboard Begins its Journey today in Delhi with StoryRoad

Media News
New Delhi, June 27, 2008

In the 7th year of its existence, CNBC-TV18’s award winning and most acclaimed show Storyboard now takes a momentous step to engaging with India’s marketing and advertising community through StoryRoad. The on ground event will explore in depth the topics that are currently driving the industry and allow viewers & speakers to interact and provide valuable feedback.

In the last 7 years Storyboard has always been known to showcase exceptional talent and cutting edge developments in the world of Advertising and Marketing. And on its seventh anniversary it maintains the same tradition by taking Storyboard from TV to on ground with “StoryRoad”.

The first on ground event of StoryRoad will be conducted in New Delhi today, where the Industry experts will discuss the “Coming of age of Indian Marketing and Advertising”, in reference with India’s Grand Prix win and it’s winnings at Cannes. The event will host top mentors, ad gurus and brand experts.

While commenting on the 7th Anniversary celebration, Mr. Neel Chowdhury – Vice President, Marketing, CNBC-TV18 & CNBC AWAAZ added, “Storyboard has come a long way since 2001, and from reporting on brands has now become a brand in itself, through all its extensions like Storyboard Admeter, Storyboard Talks to, Guest Editor etc. it garners an intelligent discerning audience and now with StoryRoad we intend to create a historic milestone and connect face-to-face with our audience..”


For further information, please contact:

Saurabh Gupta
Hanmer MS &L
9818075578

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