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Kerela, June 02, 2009
On the occasion of World Environment Day, on June 5 ,Amrita TV has designed an exclusive menu of progammes, through linkages with United Nations, Greenpeace, Centre for Science and Environment, Ministry of Environment, among others. The programme-mix has a national as well as a global perspective, since environmental issues gradually transcend national boundaries as is seen by the impact of climate change and global warming.
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The first of the UNTV videos to be telecast on Amrita TV is "Sustainable Development in the Amazon" .Described as the "lungs of the Earth", the Amazon rainforest is seen as one the world’s most important ecological treasures. To save the rainforest, Brazil’s national government and local communities have teamed up to experiment with new techniques and strategies … one of which actually includes cutting down trees.
The next in the UNTV's "21st Century Series" being telecast by Amrita TV is "Saving Black Sea Dolphins with Sound" .The numbers of this extremely popular and intelligent animal continue to dwindle in spite of commercial hunting bans. Many get accidentally caught every year in fishing nets all over the globe. A Program funded through the UN Development Programme is distributing acoustic devices to fishermen in the Black Sea to help keep dolphins at bay.
The third short film from UN is "Bali:Rejuvenating the Reefs".Indonesia is home to 50,000 square kilometers of coral reef -almost one fifth of the world's total. Known as the "tropical forests of the ocean", these reefs are home to a rich diversity of animals and plants. It's an abundant and beautiful ecosystem, but one that is also under threat.
A PSA by Greenpeace "'Breathe In ,Breathe Out" is a campaign for a world we can breathe in. Another PSA ''Rainwater Harvesting'' directed by acclaimed actor, director, Nandita Das, for Centre for Science and Environment, Delhi, focuses on the immense potential of conserving rain water to meet the water security crisis in our country.
Amrita TV has dubbed all globally telecast videos into Malayalam
The initiative is meant to celebrate the Environment Day. At 3.30 pm will be telecast a documentary, "Malinya Samskaranam Avasya Samskaranam" which explains the eco-friendly domestic waste management initiative using vermi-composting and normal composting techniques implemented by residential areas in Kerala supported by NGOs and self-help groups.
Amrita TV's docu-serial on farming, "Harita Bharatham",which won the last year's Kerala State Award for the Best Farm-Based TV Programme in Malayalam,will air a special episode at 5 pm on a mother-daughter duo in Kerala who have taken upon themselves the mission of transforming a 4-acre homestead into a man-made forest in Alappuzha,-- a district in Kerala, which is known for its backwaters ,but doesn't have a forest. The daughter is a faculty in environmental engineering at the Govt Trivandrum Engineering College;and both mother and daughter have been bestowed with the ‘’Vrikshamrita Award’’ by the President of India
A film on Kerala’s environment status along with an interview with Minister of Environment and Forests, Kerala is another highlight for the World Environment Day. A series of 10 eco-factoids captioned "Prakarti Mata" exclusively produced by the channel will be telecast throughout the day.
For further information, please contact:
Amrita TV
Smitha Sivaji
Mob:9895806303
Email: smithas@amritatv.com