afaqs! > news & features

Regional News

Is North East a tough nut to crack for national print dailies?
Despite increasing literacy rates and growing advertising in the North East, national brands are still shying away from the market. afaqs! investigates ... read more
Sakshi TV aims to break clutter in the Telugu news space
The Telugu news channel, Sakshi TV, launched on March 1, is eyeing the youth with a sophisticated look ... read more
101 Markets 2009: Activation and advertisements go hand-in-hand
No brand can survive without the support of both mass advertisements and on-ground activations ... read more
101 Markets 2009: Understanding the complex heterogeneous consumer base of non-metros
One of the sessions of this year�s101 Markets, questioning whether the decoupling theory works for real for small town and metro India, also offered insights into other thoughts in play ... read more
101 Markets 2009: Defining value for small towns � Rima Gupta
At the day-long event by afaqs!, Rima Gupta of The Futures Company figures out what defines value for small-town consumers, and how the metrics have changed with the economic slowdown ... read more

Regional Newslets

March 16, 2010
Bangla Natya Mela on Radio Misty
Radio Misty has embarked 360 degree marketing campaign to promote this festival on air.....more
March 9, 2010
Midh wraps up the title in Amtita TV�s Super Dancer-2 Finale
Amrita TV�s Super Dancer-2 which will be telecast on March 14th from 6.30 to 9.30 pm.....more
March 9, 2010
Red FM Launches 47th Radio Station in Gangtok
The station will offer a good mix of the Bollywood hits and latest English and Nepali hits and retro music.....more
March 3, 2010
Celebrating the Misty Holi Hullar
Radio Misty Holi Bash Draws large crowd.....more
March 1, 2010
Radio Misty partners with Panel Discussion on Budget
During Union Budget Radio Misty partners with CII to bring people from all walks of life to discuss on it.....more