afaqs! Techafaqs! Campus The Mobile Indian Jobswitch Kulzy

latest news

  • Pepsi India Lands Pre-Diwali Tearjerker

    PepsiCo's latest warm-and-fuzzy digital campaign titled #GharWaliDiwali resonates with lakhs of young Indians faced with professional commitments around Diwali time. The seven minute-long film has fetched over 3,14,168 YouTube views in little over two days

  • Kit Kat Takes Diwali Break In Space

    In its latest, pre-Diwali digital commercial, Kit Kat India captures the emotions of a happy, yet homesick, astronaut. The film is supported by a Twitter campaign titled #MyDiwaliBreak.

People

Enormous beefs up creative team

Enormous beefs up creative team

Rajaram Kavatkar joins as creative director. Shradha Joshi, as senior creative director.

Paritosh Srivastava is now COO, Publicis Ambience

Paritosh Srivastava is now COO, Publicis Ambience

He will also join the management board of Publicis Worldwide in India.

Case Studies

Why flipkart apology is a gold standard in service recovery

Source: Rajesh Soundararajan, Managing Director at Futureshift
Description:Flipkart hits the core of consumers' hearts with an apology mail. It's gold standard for many MNCs to learn from. When you apologize do it truly from the heart.

Advertising Agencies as Football Clubs

Source: Bruno Leo Ribeiro
Description:Brazilian art director Bruno Leo Ribeiro has been generating buzz in the creative world for a new kind of fashion collection he created -- Agency Football Kits. Ribeiro, who has a day job as an art director at Hasan & Partners, Helsinki, has created a series of soccer uniforms themed around the industry's top agencies, including DDB, Grey, Africa, BBH, TBWA and Wieden + Kennedy. .

afaqs! Reporter

Daily NewsLetter