Recently, Park Avenue Deodorant earned a new claim to fame - it replaced Axe as the No.2 deo brand in India. An interview with the marketing head of JK Helene Curtis, a Raymond Group Company, one that markets the brand.
According to Lawman Pg3, if you have a cutesie babyface that doesn't help you get lucky, just spray on the company's deodorant and instantly transform into a lean, mean love machine. The agency behind the TVC is the newly launched AutumnWinter Communications & Design.
He was working as a senior creative director at McCann Mumbai.
Previously, the marcom business comprised three separate verticals namely creative, media and other services.
The CEO of ZipDial writes about her meeting with the COO of Facebook.