The online B2B marketplace is all set to roll out its first TV campaign next week. The film, targeted at SMBs, features actor Irrfan Khan and promotes the tagline 'Kaam Yahin Banta Hain'. The brand's annual marketing budget is around Rs 40-50 crore.
He joins the agency from Lowe Lintas, Mumbai.
He joins the agency as chief operating officer.
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