Top Stories
Pepsi: Wowing the 'now' generation
While keeping the brand identity of youthfulness intact, the new campaign of Pepsi takes forward the concept of Youngistaan... read more
Rahul Mahajan takes Imagine to No 4
The concluding episode of Rahul Dulhaniya Le Jayega has garnered a TVR of 5.6, as per TAM... read moreToday's News
- Advertisers capture the blank photocopy sheet
Advertising | Four students have conceptualised an advertising platform, to make use of the blank side of the A4 sheet for advertisements. These ads are aimed at students in the age-group of 18-24 years... read more - Future Generali unlocks your investments out of home
OOH News | The insurance player has employed an interesting mix of outdoor innovations and below-the-line activities to generate leads for its flagship ULIP plan... read more - INMA 2010: Collaboration between companies can boost advertising revenues
Media Publishing & Print | As the newspaper industry struggled to keep up advertising revenues during difficult times; various strategies to fuel growth in difficult times were discussed at the INMA workshop... read more - INMA 2010: Exposure is passe; experience is novel
Media Publishing & Print | At the INMA workshop held in Mumbai, Ravi Kiran offered a fresh perspective on advertising and print as a medium... read more - Karishma Initiative partners with Media2Win
OOH News | Media2Win will offer digital media services to Karishma Initiative's clients... read more - IPL's third innings promises high-scoring revenues
Media Publishing & Television | With just two days to go for the third edition of the Indian Premier League Twenty20 tournament to get rolling, ticket sales have been brisk for the inaugural match in the suburbs of Mumbai and franchisees, broadcasters and movie hall-owners are all expecting high-scoring returns... read more - Tide Naturals: Get more at same price
Household Products | Just days after the Rin vs Tide Naturals advertisement dispute reached the high courts, fast moving consumer goods major major Procter & Gamble has increased the grammage of its mass-market brand Tide Naturals by 25 per cent... read more - Emami wants bigger bite of food business
Foods | The FMCG major, which launched its edible oil brand last month, is looking at a slew of food & beverage products... read more - Traffic on sports sites doubles as IPL nears
Digital & Online Marketing | Right from the player auctions in January this year for the third edition of the Indian Premier League (IPL3), internet users aged 15 and above have flocked to online sport sites to track the action... read more - Mobile makers' calling card: pack in more SIMs
Digital & Mobile Marketing | Just when you thought dual-SIM handsets would suffice, manufacturers are planning to offer triple and even multi-SIM handsets... read more - Retailers look afresh at wholesale biz
Services | See potential tie-ups with overseas companies as an additional temptation... read more - Kings XI Punjab to launch fan club
Media Publishing & Television | As part of its strategy to strengthen its fan base, Kings XI Punjab, one of the eight competing teams in the DLF Indian Premier League, announced launching their fan club, KXIP Lion's den... read more
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