Archive Stories
- Special episodes: GECs' answer to weekend struggle Media Publishing & Television | Both Colors and Zee TV run one hour long weekend specials of their regular fiction shows in a bid to get additional GRPs and a new audience... read more
- OOH Media ties up with Mega Cabs Advertising & Below The Line | OOH Media's clients will get access to 700 cabs to grab the attention of SEC A and A+ consumers... read more
- STAR News rolls out brand campaign Media Publishing & Television | The news channel's brand campaign is based on the theme, 'Don't Just Watch News, Watch STAR News'... read more
- Parle to beef up online presence, appoints Law & Kenneth as digital agency Digital & Online Marketing | The FMCG firm plans to carry out consistent online activities to strengthen its presence on the internet... read more
- Pantaloons webcasts fashion show on Facebook Digital & Online Marketing | The fashion show for business heads, initiated by Pantaloons, saw a live telecast on the company's Facebook page... read more
- POY celebrates second year of innovation in 36 categories Marketing | The award ceremony saw products winning in 36 categories on the basis of verdicts given by 30,000 Indian consumers across 36 centres of the country... read more
- Videocon d2h signs on Abhishek Bachchan as brand ambassador Marketing | The direct-to-home service provider arm of Videocon Group unveiled a product range, consisting of satellite LCDs, satellite colour televisions, satellite DVDs and satellite box... read more
- Independent sells 7.5% in Jagran for Rs 255 crore Media Publishing & Print | Independent News & Media sold 7.5 per cent or over half of its remaining holding in publishing group Jagran Prakashan for Rs 255 crore to a bunch of domestic and foreign funds... read more
- Polo and the newspaper with a hole Advertising & Brand Strategy | Volkswagen announced the beginning of its premium hatchback Polo's sales, taking over The Times of India with a portion of every page cut out in the shape of the car... read more
- Labelzine: Message on a bottle OOH News | The on-product medium allows brands to communicate, interact and reward consumers... read more
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