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Advertising | Corporate | Marketing

‘LG presents Women’s Week’ at eZone

Company News
New Delhi, July 4

eZone, the electronics specialty retail format from Home Solutions Retail (I) Ltd., a part of the Future Group, today announced, that it has organized the ‘eZone women’s Week’, a fun filled, informative festival especially for women. ‘eZone Women’s Week’ in association with LG will bring forth an exciting fun filled bonanza of special offers, workshops and contests for women at eZone outlets across the country, from June 30 – July 8, 2007.

Some of the products on which attractive offers are available are - refrigerators (starting at Rs.7,890, going up to Rs.1,15,000) , washing machines (starting at Rs.5,999, going up to Rs.41,000) and microwaves (starting at Rs.2,990, going up to Rs.29,000).

As a part of ‘eZone Women’s Week’, women consumers can participate in the following events –

‘LG & eZone Cookery workshop’ will give consumers tips on usage of microwave ovens in day to day cooking, heating & baking and demonstrate new recipes. Health experts will talk to consumers about benefits of cooking in microwave ovens

By participating in the ‘LG washing machine ka kamaal workshop’, consumers can attend demo sessions of LG washing machines and learn about various features such as 100% dry, water saving, hot wash, etc, in addition to maintenance tips for washing machines.

Consumers can also participate in the ‘Recipe contest’ by dropping their recipes in a drop box at the eZone store. Best recipes win a microwave oven and a chance to demonstrate their recipe at the store

A workshop on ‘Space planning for your refrigerator- How best to use your LG refrigerator!’ will also be held as a part of the women’s week

Some of the other attractions for women on the weekends at the store include mehendi for you, etc.

According to Mr Manoj Kumar: CEO E Zone & Electronic Bazaar “This campaign tries to make the lives of women more exciting through the efficient working of these high technological & cost effective electronics which actually can reduce time & increase her efficiency in giving care ,concern towards herself & the family”

‘eZone Women’s Week’ will be organized at all stores across the following cities - Bangalore, Hyderabad, Indore, Lucknow, Kolkata, Mumbai, Delhi, Pune, Agra and Baroda.



For further einformation, please contact:
Rashmi
9810192347