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Advertising | Corporate | Marketing

dgm India sets new bench marks for Indian online advertising and marketing industry

Company Brief
New Delhi, September 14, 2007

New – age online advertising and marketing company dgm India, subsidiary of dgm Holdings plc, of the UK, has notched up significant successes in the first quarter of its debut in India in June. According to Adrian Moss, founder and CEO of dgm Holdings plc, in India on a short visit “I am very happy with the performance of our Indian operations. In the brief three months of its existence, dgm India already has signed up more than twenty advertisers and the list includes star studded names like ICICI Lombard, Citibank, Yatra.com, and Naukri.com, Zapak.com, Future Bazaar, Indiatimes Shopping, Sify Shopping, Travel Guru and Ferns n’ Petals,.”

Adds Anurag Gupta, MD, DGM India, “We hope to sign another 5-10 clients in the coming two weeks. That apart we are already aligned with over one thousand websites, some of them belonging to top publishers like Hindustan times, Indian Express, Express India, and Naukri. In fact we are adding ten to fifteen websites on a daily basis and in the next 3-6 months will are targeting more than 5000 websites on our Affiliate network” There is good reason for Anurag to be sanguine about their company’s progress, as those in the know find dgm’s success very creditable, especially in affiliate marketing which they have introduced to India. So well have dgm India entrenched themselves in the online marketing and advertising scene in India that they are looked upon as thought leaders in the space.

It is little wonder then, that the company is looking at breaking even in the first quarter of 2008. Says Adrian, “I went on a limb last time I was here, committing that we would break-even in India sometime early next year, and I am glad to report, that before March, 2008, we will indeed achieve that objective.” In the past three months dgm India has opened an office in Mumbai, appointed a business head for the Western and Southern zone, and acquired clients across industries. dgm hopes to be able to consolidate and grow its position in the coming months and years.

dgm India, is a wholly owned subsidiary of dgm Holdings Plc. The Company's principal activity is the delivery of ROI through affiliate marketing, search engine marketing, display inventory and email, either as individual channels, or as a complete solution. Globally, dgm provides services to more than 250 blue-chip clients and agencies with over 100 staff. Utilising powerful software, dgm has the ability to trace a consumer's activity online to a specific advertisement placed on a specific channel. Therefore, regardless of the pricing model or channel used, dgm can report on the direct correlation between advertising spend and consumer response

For further information, please contact:

Vipin Labroo
Madison Public Relations
vipin@del.madisonindia.com
9810279217