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Airtel Independence Rock XXIII hits the road with the Grand Finals at Chitrakoot Grounds

Company Brief
Mumbai, July 31, 2008

40 bands, 5 cities & zillions of ecstatic fans, the stage is all set for India’s biggest rock phenomenon, in Mumbai, Delhi, Bangalore and it will make its presence in Pune & Kolkata this year for the first time ever. Airtel Independence Rock XXIII will kick off in Kolkata on July 31st & Aug 1st 2008 with gigs at The Apartment, followed by Delhi, Pune, Bangalore and Mumbai.

Grand Finals will be held on the 30th of August at the Chitrakoot Grounds in Mumbai and will feature the winning bands from each city finals & pro bands like Demonic Resurrection & Super Fuzz.

The Finale will also feature pro bands like Agni, Faith, Hip Pocket & Scribe on the 31st of August.

The winners of the grand finals will then be showcased in each city in the form of a national Victory Lap.

Announcing Airtel Independence Rock XXIII fest in Kolkata, Delhi, Pune, Bangalore & Mumbai, Mr Farhad Wadia, CEO - E18 said, “We are pleased to have support from the leading brand Airtel to extend our reach to millions of rock music enthusiasts in our country and give bands a bigger platform to launch their music. For the first time ever we are coming to Kolkata and Pune with their support. Music transcends all barriers & hence what better brand to partner a music event than Airtel which talks about breaking barriers. Airtel is a sign of the new India that is taking the world by storm - it is youthful & innovative. Independence Rock has always been a celebration of youth & independence. So together with Airtel our endeavor is to bring to the youth the universal language of music.”

For further information, please contact:

The Sound of Creative Image Management
Tel: +91 22-66681930
Mobile: +91-9930916042
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