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L’Oreal Paris unveils the White Perfect Re-lighting Whitening Moisturizing Day Cream SPF 15

Company Brief
Bangalore, September 29, 2008

L’Oreal Paris unveils the White Perfect Re-lighting Whitening Moisturizing Day Cream SPF 15 to fight the daily pigmenting and darkening effects of UV rays. L’Oreal Paris White Perfect Moisturizing Day Cream SPF 15 is the complete 3 in 1 skin care cream with intensive whitening action, hydration & UV protection.

L’Oreal Paris White Perfect Re-lighting Whitening Moisturizing Day Cream SPF 15 works in 3 step action:

Intensive action against brown spots: enriched with Melano-Block™, a powerful whitening ingredient which acts to regulate the production of melanin for a visible reduction of brown spots. It also contains Vitamin C to help slow down skin darkening.

Barrier against harmful UV rays and skin darkening: Enriched with L’Oréal patented Mexoryl SX®, a powerful UV filters system, WHITE PERFECT Day Cream SPF 15 acts as a barrier shield for the skin. It helps reduce the production of melanin and protects against skin darkening and the appearance of brown spots.

Immediate radiance: WHITE PERFECT Day Cream contains Micro White Pearls acting as light reflectors making skin appear more radiant, luminous & fairer. It also contains BHA, which acts to clear off dark dead cells containing melanin from the surface of the skin for revealing a fresh and radiant skin.

The White Perfect uses a patented triple action formula to ensure a fair, radiant and even complexion!

On Application the skin immediately feels softer, smoother and moisturized. Dark spots are visibly reduced with a more uniform complexion.
After 4 weeks, the complexion is more luminous and uniform, brown spots are visibly faded.

Price (MRPs): Rs. 499/-

Availability: L’Oreal Paris White Perfect Re-lighting Whitening Moisturizing Day Cream SPF 15 is available in all L’Oreal Paris counters and select Modern Retail stores across India.

For further information, please contact:

ActiMedia Private Limited
Prajith Menon
Tel: +91 80 41540324
Email: prajith@actimediaindia.com

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