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Reliance Trends introduces Winter Fashion range

Media News
Mumbai, December 09, 2008

Reliance Trends, the apparel, luggage and accessories division of Reliance Retail, announced today the launch of its Winter Fashion wear catering to the entire familys needs. Reliance Trends has seven stores operational across India and this exciting collection is available at all Reliance Trends stores in Delhi, NCR, Ahemdabad, Kochi, Mumbai and Jalandhar.

Reliance Trends winter collection includes pullovers, sweatshirts, polo and turtlenecks. Jackets, in different winter colour hues, fabrics, and cuts, are the highlight of the range. The collection also includes, accessories like scarves and shawls that'll keep you looking hot this winter.

Arun Sirdeshmukh, Chief Executive, Reliance Trends said, Reliance Trends, with the onset of winter, has introduced its stylish, comfortable and trendy new winter collection for its consumers. At Reliance Trends we bring the best of the brands from various parts of the world including many from Reliances own collection, all under one roof, thereby, delivering fantastic choice and quality at an affordable price.

The New Winter Collection:
Mens wear Winter wear for men gets stylish with mens wear brands like Network, Netplay, DNMX, Raymond, Reid & Taylor, Duke, Kings Cross and more offering a wide choice of winter wear at surprisingly affordable prices. Stylish blazers starting from Rs. 1299/-
Mens jackets from Rs. 799/- and sweat shirts starting from Rs. 599/- and many more exciting options.

Womens wear Winter wear, Ethnic and Western for women gets chic with the latest hues, fabrics and cuts at exciting prices. Formal jackets, evening formals, casual jackets and sweat shirts available in smart and elegant cuts, the latest trendy colours and prices beginning at Rs. 599/- for jackets.

Childrens wear Children can now choose the latest fashion gear right from sweaters, polo necks tees to even jackets and can also get accessories to match their latest buys at the store.

Reliance Trends offers a homogeneous mix of private brands and brands across mens, womens and childrens categories to fulfill every customers requirement. Some of the most renowned brands in the country like John Players, Numero Uno, Raymond, Liliput , Reid and Taylor, Black Berry, Kraus, Catmoss, etc. are present at the store either directly or through their sub brands, most of these exclusively for Reliance Trends.

Continuing the tradition of reaching out to the middle class of the country, the offerings from Reliance Trends is easily affordable to the Indian consumer. The specific private brand called First Class is designed to cater to a range of garments cutting across mens, womens, and childrens wear to deliver extreme value to the Indian consumers. Reliance Trends offers solutions to common maintenance problems through its state of the art innovative products like Ever White shirts, anti stain rousers, wrinkle free range of garments, aromatic clothes for infants and quick- dry sports wear that ensures optimum moisture management.

For the first time in organized retailing, Reliance Trends introduced a new tailoring service Made to Measure offering customized fits to all the customers buying fabrics from the store at prices comparable to their neighborhood tailors.

The private label brands available at Reliance Trends include Network range of garments which comprises of formal office wear collection for men and women, while the Netplay range showcases a smart casual collection for the evolving workplace. The DNMX range has been developed with a clear focus on the youth of India, offering them exclusively crafted fashion garments like Denims, T shirts etc. Graviti, the innerwear range for men offer the best of inner and lounge wear for todays man. Sparsh range of Indian wear for women, offers the finest collection of Salwar Kurtas, Churidars and a fast evolving Mix n Match range of garments.

Hushh, the inner wear range for women offers an extensive range of innerwear and sleepwear for the discerning woman. An exclusive label, Panda, has been developed for infants and toddlers , while the Frendz range of garments would compliment the wardrobes the growing generation of boys and girls. Grip, the range of luggage, includes travel luggage, office luggage, school and hand bags.

Product Quality has been ingrained into the DNA of Reliance Trends. The Quality system processes are designed, implemented and monitored as per international standards by a highly competent team of professionals. To deliver the customer the best value for their money, only those products that demonstrate an exemplary safety and quality meeting both implicit and explicit needs of the customer are approved for purchase. Some of the quality standards that are being followed are American Association of Textiles, Chemists & Colorists, American Standard, ISO & BIS test methods.


For further information, please contact:

Reliance Industries Limited
Sumi Gupta
E-mail: sumi.gupta@ril.com
Tel: 0222278 5000

NeUCom Consulting
Bhawna Sadhwani
E-mail: bhawna@neucomconsulting.com
Mobile: 09223387378

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