Indigo Consulting launches User Experience Lab
Company Brief
Mumbai, February 20, 2009
On the Internet, a medium where attention spans are short and competition a click away, User Experience is critical in achieving business results. Here, function cannot play second fiddle to form -in addition to looking appealing, a website must make it easy for users to fulfill the tasks they have logged on for.
Research from IBM reveals that every $1 invested in improving your website's usability returns $10 to $100. Jakob Nielson, the guru of Usability suggests“a web usability redesign can increase the sales/conversion rate by 100%”.
As leaders in building result-oriented websites, Indigo Consulting adds a new dimension to its strengths in corporate portal development and digital communications through its newly launched User Experience Lab (UXLab). By bringing in a user-centered perspective through a scientific approach, the UXLab further strengthens our interface design capabilities with a keen understanding of the user and usability best practices.
The UXL introduces research-based techniques in interface design, ensuring that users not only experience a visual "wow" but also functional delight. With services in research, validated information design and evaluation, the UXL offer’s services that not only augment our website development offerings, but can also be availed of as independent exercises. The offerings include:
User Research & Understanding
Research-based Information Architecture
Usability Testing
Expert UX Evaluation
The UX Lab is headed by Reshmy Kurian, a graduate from NID who has been associated with the field of design for the past 12 years. She has been actively involved in the User Experience space for the past 5 years as a consultant, instructor, leader and mentor. Rooted at the confluence of business, research and design, her focus has been on creating and mentoring teams that deliver strategic research insights and build impactful user experiences while achieving business goals. She has worked with various industries and clients internationally, ranging from Glaxo Smith Klien, P&G, Columbia University Medical Sciences in US and Thompson Scientific in UK, to HDFC Bank in India.
Predicts Reshmy, “Usability is the future. As data analysis for decision making became the norm with the introduction of the spread sheet, design and layout based on user and usability analysis will become the norm once testing facility is available within interactive agencies”.
For further information, please contact:
Indigo
SamiirHalady
Mobile: 9820081917
Email: samiir@indigo.co.in
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