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IDBI Fortis bags bronze Dragons at 'PMAA 2009'

Company Brief
Mumbai, August 20, 2009

‘Wealthsurance Made Easy’ (WME), a knowledge aid by IDBI Fortis for its sales force, has been making waves. The knowledge aid recently won The Bronze Dragon in the category for ‘Best Dealer/Sales Force activity’ at the coveted Promotion Marketing Awards of Asia (PMAA).

PMAA (The Promotion Marketing Awards of Asia) is Asia’s leading Promotion Marketing Award Programme and has been in operation for over a decade. It recognizes excellence in Promotion Marketing across Asia. The PMAA sees participation from over 13 countries in Asia. It employs a 100 member strong judging panel from Asian marketing professionals.

IDBI Fortis Life Insurance Co Ltd is a joint-venture of IDBI Bank, India’s premier development and commercial bank, Federal Bank, one of India’s leading private sector banks and Fortis Insurance International, a multinational insurance giant based out of Europe. The campaign of “Wealthsurance Made Easy” was an attempt to present multiple facets of the product in an industry that is seen as complex by the customers. Each of the series of 13 WMEs explores a different insight and presents the product in the same light to suit the customer’s needs.

Acknowledging the awards, Mr Amish Tripathi, National Head – Marketing and Product Management, IDBI Fortis, said “It is a great honor for us. We sincerely thank the awards jury and PMAA for bestowing the special award on IDBI Fortis and our agency Netscribes who conceptualized and designed this initiative. At IDBI Fortis, we believe in innovation and delivering unique and distinct offerings. We have tried to follow the same in our communication, by presenting the various facets of our flagship product, Wealthsurance. These prestigious awards are an encouragement for the team and we hope to get many more of these in the future”.

Being the award winning entry IDBI Fortis WMEs will automatically participate in the MAA Worldwide Globes which will be adjudged by 140 marketing professionals’ worldwide. The MAA GLOBES champions the highest standards of excellence and recognition in the marketing communications industry via the highly successful Globes Awards. Before entering the Globes program, however, entrants must first win locally through a qualified awards program in their own country. PMAA Dragons represent Asia at the MAA GLOBES every year.

WealthsuranceTM is a unique combination that aims to provide people with protected growth. The product is designed to ensure that the hard-earned money that is invested is not susceptible to unforeseen and unfortunate circumstances. With comprehensive investment choices, protected by powerful insurance options, all presented with a reasonable charge structure, WealthsuranceTM is a one-stop solution to a customer’s wealth building plans. WealthsuranceTMoffers investment choices such as Guaranteed Return Fund, Capital Guaranteed Fund, Monthly Interest Account, Equity Funds, Debt Funds etc. ensuring that the customer would find all his investment requirements satisfied with this one powerful product. The powerful insurance benefits of WealthsuranceTM ensure that a customer’s wealth plan is not affected by unforeseen events that may strike them.

For further information, please contact:

Concept PR
B N Kumar
Mobile: 93210 48332

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