The Pied Piper of Reliance grabs the entire screen with his message
Company Brief
Mumbai, November 20, 2009
The Pied Piper of Reliance now comes to desktops at cyber cafes! Reliance Mobile has extended its reach significantly to target the online community by launching a web-advertising campaign using Ideacts Innovations' Clinck 1-on-1 – a unique web-based, desktop advertising tool. CLINCK 1-on-1, simply put is ‘one brand on one screen', dedicating the entire desktop screen to one particular advertiser.
Says Mr. Vishal Chinchankar, Assistant Vice President (Digital Media) for Reliance ADAG "Our objective was to create awareness for Simply Reliance Tariff plan, and reach was one of the most important criteria for us. As around 35% of the online reach is contributed by cyber café, our strategy was to associate with CLINCK. The unique and differentiating solution provided by the CLINCK Desktop, was an ideal option that suited our needs. It provided a huge reach and captured dedicated attention of users. This high impact' solution has helped us to break through the clutter and noise most effectively to reach the right audiences."
Explains Mr. Ratnakar Bharti, Head Sales - Ideacts Innovations, "CLINCK 1-on-1 is a one of a kind innovation. It is non-intrusive and does not pop-up disturbing the user, and neither does it die out in a few seconds. The property remains on the screen for the entire duration of the day in a non-interfering manner. It can function as a ‘complete zone' exclusively for the brand being advertised on the desktop, where the user can get a touch and feel effect of the product unlike ever seen before on web ad-inventory. We launched a similar successful campaign with Sonata Super Fibre Watches prior to this campaign with very satisfactory reach and results."
Adds Mr. Bharti, "It's crucial that brands build a lasting impression in the minds of the target audience and this is possible only when either the product is relevant to the user or when it is presented most appropriately, or both. We are focused on developing innovative web-based applications for marketers that will help them interact with a captive target audience in the internet space most sought after in terms of age, demographic and spending power."
"The CLINCK 1-on-1 innovation achieved a CTR % (Click Through Ratio) of more than 5% superseding the industry average rate by a huge margin. This is very encouraging for brands that are looking at making a high impact noise."
For further information, please contact:
Paradigm Shift Public Relations
Varsha Talreja
Mobile: +91 9821195211
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