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Guest Articles

Guest Article: Nanda Kishore Sethuraman: Krishna's lessons on brand management

As Lord Krishna steered the Golden Chariot to help Arjuna in the business of war, so do brand managers need to steer their brands to the right position in the consumer's mind.

Close your eyes and think of these words, 'Srimad Bhagavad Gita'. I am sure you would recall the vivid image of Lord Krishna in the Golden Chariot, which...

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