 | What's ahead for BTL marketing?
Advertising & Below The Line | A look at the factors that have helped in the growth of BTL marketing in India and the trends to expect in 2009... read more |
| Searching for adult content in India isn’t all 'jhingalala'
Digital & Online Marketing | Tata Sky plays a prank on youthful porn surfers in India to promote its Actve Darshan feature... read more |
| Croma 'plugs' into South Mumbai
OOH News | A large plug on a hoarding grabs the attention of commuters in Mumbai... read more |
| Dainik Bhaskar appoints Vijay Singh AV-P, sales operations
Media Publishing & Print | Singh will be in charge of two publications, Dainik Bhaskar and Divya Bhaskar, and will report to Rajiv Jaitley, president, sales and marketing, Bhaskar Group... read more |
| Rajasthan Patrika calls for entries for KCKIA
Media Publishing & Print | Entries for the second edition of the Karpoor Chandra Kulish International Award, which was instituted in the memory of the publication's founder, can be sent in till January 31... read more |
| Fever dons a new look for the new year
Media Publishing & Radio | The changes in the radio station's programming are the result of a survey conducted in Delhi... read more |
| Dishing it out
Media Publishing & Television | Bereft of conventional first-mover advantages, Dish TV is striving to stay ahead with depth and width. It is time to monetise both, and then some... read more |
