Advertising News
- Obituary: The father of the Amul girl passes away
Advertising | Eustace Fernandes, who sketched the iconic Amul girl, passed away at the age of 75... read more - Advertisers capture the blank photocopy sheet
Advertising | Four students have conceptualised an advertising platform, to make use of the blank side of the A4 sheet for advertisements. These ads are aimed at students in the age-group of 18-24 years... read more - Pepsi: Wowing the 'now' generation
Advertising & Brand Strategy | While keeping the brand identity of youthfulness intact, the new campaign of Pepsi takes forward the concept of Youngistaan... read more - OOH Media ties up with Mega Cabs
Advertising & Below The Line | OOH Media's clients will get access to 700 cabs to grab the attention of SEC A and A+ consumers... read more - Defining moments: Suman Srivastava: "It was good to learn the science of advertising at Lever"
Advertising | Seasoned planner and chief executive officer, Euro RSCG India, Suman Srivastava shares key moments in his career spanning over two decades... read more - Polo and the newspaper with a hole
Advertising & Brand Strategy | Volkswagen announced the beginning of its premium hatchback Polo's sales, taking over The Times of India with a portion of every page cut out in the shape of the car... read more - Hakuhodo Percept wins creative duties of Su-Kam and Evok
Advertising & Account Movement | The account size of Su-Kam is pegged around Rs 20 crore and that of Evok is around Rs 10-12 crore... read more - Aftermath: For Rin, it was two birds with one stone
Advertising & Brand Strategy | After the Rin commercial has been ordered off-air by law, afaqs! explores just which product the ad truly took a potshot at - Tide, or its variant, Tide Naturals?... read more - Kolkata High Court bans 'misleading' Rin advertisement
Advertising & Brand Strategy | As per the ruling, the Rin ad is to be taken off-air effective immediately. The commercial directly attacked the brand's competitor, Tide Naturals... read more - Sun Microsystems dominates M.AD Quiz 2010
Advertising | For the second time in a row, Sun Microsystems humbled the advertising fraternity at the 10th M.AD Quiz, organised by The Advertising Club, Bombay... read more - McCann Delhi wins creative duties for Greenply
Advertising & Account Movement | Greenply wanted a fresh thinking going into the brand which is why the need for a new agency. Besides, it also wanted an agency that was strong in planning and execution... read more - Guest Article: Vinay Kanchan: Leading in Creative AD
Advertising | How does one lead a revolution, where the destinations are hazy at best, and no trusted model of corporate behaviour seems apparent?... read more - Honda in its 'happy-go-lucky' avatar
Advertising & Brand Strategy | In its recently launched corporate campaign, Honda Motorcycles and Scooters India (HMSI) upholds the 'joy' that its customers derive from interacting with the brand... read more - Lux ropes in Katrina Kaif for new variant
Advertising & Brand Strategy | The new variant offers a unique colour, beauty oils from the purple lotus and a sensuous aroma... read more - Ramanuj Shastry, KV Sridhar on Cannes 2010 jury
Advertising | Cannes Lions will take place from June 20-26 this year... read more - Santosh Padhi and Ashish Chakravarty to judge Clio Awards
Advertising | Santosh Padhi, chief creative officer and co-founder, TapRoot India and Ashish Chakravarty, creative chief, McCann Erickson Delhi are the only two Indian jury members at the Clio Awards... read more - Profile - Naresh Gupta: The Plan-less Planner
Advertising | Gupta who is currently, director, strategy and planning, Dentsu Marcom is popularly known - among his circle of friends and acquaintances - as Google Gupta... read more - K7 Computing: Protection from online threats
Advertising & Brand Strategy | Advertising its product for the first time, K7 Computing builds on the insight of fear to talk about how internet usage poses serious threats to personal security... read more - Big Bang Awards 2010: Dentsu Communications bags 21 metals; Mudra Max follows next
Advertising & Agencies | An interesting mix of big, small and medium sized agencies made it to the final tally at Big Bang 2010... read more - Candid Marketing undergoes revamping; changes logo
Advertising & Below The Line | Candid Marketing has revamped its image to provide complete marketing solutions... read more - Rin versus Tide: As white as it gets
Advertising & Brand Strategy | Rin's latest commercial takes an open potshot at competitor, Tide Naturals, in what can perhaps be construed as 'washing linen in public', pun notwithstanding. A report on whether the brand managed to create the 'shock and awe' effect for itself... read more - Ad Club Cochin calls for entries for Pepper Awards
Advertising | The last date for submission of entries is March 5... read more - Dentsu and Maxus steal the show at Big Bang Awards
Advertising | Dentsu Communications bagged the Agency of the Year award, with five gold, nine silver and seven bronze trophies while Maxus walked away with the Media Agency of the Year award, winning five gold, five silver and eight bronze trophies... read more - Budget 2010 to push up consumer expenditure
Advertising | Reacting to the Union Budget, advertising and marketing pundits are of the view that with more disposable income, consumer expenditure would rise, which would lead to higher ad spends by companies... read more - Guest Article: Sandhya Srinivasan: Successful ideas, like inventions, go beyond the Eureka! moment
Advertising | How some brands survive through time, generations and are future ready, too... read more - POV: Can buzz be created around a product without advertising?
Advertising | Is advertising the only route to make a brand popular... read more - Max New York Life: Moving beyond transactions to engagement
Advertising & Brand Strategy | The insurance brand is spending Rs 10 crore to recognise, reward and promote multifaceted children and nurture the parent-child relationship through different initiatives... read more - Grey Chennai bolsters team with Vijai Ambalavanan
Advertising & People Movement | Ambalavanan, called Amby within the fraternity, has been a part of the industry for more than a decade and comes with experience in diverse categories... read more - TBWA India appoints Anand Narayan as VP, account management
Advertising & People Movement | Gayatri Gogate, who was appointed a few months ago, will look after one half of the Mumbai businesses; while Narayan will be responsible for the other half... read more - Interface Communications wins Bhaskar Group's Dry Ideas contest
Advertising | Initiated by Bhaskar Group, the Dry Ideas contest is aimed at creating communication to spread awareness about conserving water... read more - Dentsu makes key appointments; eyes growth in digital and sports marketing spaces
Advertising & Account Movement | Apart from key senior appointments, the agency has also identified significant growth areas to further strengthen its position in the country... read more - Lowe Lintas bags creative duties of Mayden Pharma
Advertising & Account Movement | The Cochin-based herbal medicine brand had called for a multi-agency pitch; Lowe Lintas will handle the account out of Mumbai... read more - W+K bags the creative duties for Budweiser
Advertising & Account Movement | The agency feels that a lot can be done in the beer segment and hopes to come up with innovative ideas... read more - Special: The many shades of fairness
Advertising | As competition heats up in the skincare category, fairness is becoming a base virtue. And the advertising is getting more nuanced... read more - Lowe Lintas takes up restructuring; appoints co-NCDs and chief creative planner
Advertising & People Movement | There will soon be a new role for Joseph George, executive director, while Naveen Gaur will take over the Delhi office from Mohit Beotra... read more - Tata Docomo: Sharing the 'masti' with friends
Advertising & Brand Strategy | Tata Docomo has launched the next campaign phase for its mobile community product, BuddyNet, extending it to the social networking space with the insight 'Friends share everything'... read more - Anirban Das Blah on 'KWAN'tifying relationships
Advertising & Below The Line | After a three month journey, the new company saw a formal launch. Blah discusses the focus areas, the journey and plans... read more - Goafest 2010: The Freshest shall win
Advertising | 'Survival of the Freshest' is the theme for this year at Goafest, to be held from April 8-10; Colvyn Harris remains the chairman of the festival... read more - LG signs on three brand ambassadors for its mobile phones
Advertising | This is the first time that the mobile phones range will have celebrity endorsers... read more - Accord Advertising bags branding rights for Bengaluru's Mantri Square mall
Advertising & Account Movement | The mall will offer advertisers approximately 12,000 sq. ft of advertising space... read more - Fem: Taking fairness on-ground
Advertising & Below The Line | Dabur has rolled out a beauty contest, ‘Fem De Sohney Sohney Mukde', across five cities in Punjab, in order to engage customers of Fem bleach... read more - W+K Exp organizes exhibition on typography
Advertising | W+K Exp, the art gallery of W+K Delhi brings the legendary exhibition, Typographica to India and also celebrates 50 years of Seminar magazine... read more - Shriram Transport Finance: Cheers to the truck driver
Advertising | Commercial vehicle finance company, Shriram Transport Finance has launched an initiative to highlight the importance of truck drivers and the need for a fleet of younger trucks... read more - ASCI takes action on several complaints
Advertising | The council has taken decisions regarding certain ads that were brought to its notice... read more - Manish Porwal acquires controlling stake in Alchemist
Advertising & Agencies | Porwal moves into new role as MD at the HR and talent solutions firm in which he now holds a majority stake... read more - IndiaFirst: Putting the customer first
Advertising & Brand Strategy | IndiaFirst Life Insurance, a joint venture between Bank of Baroda, Andhra Bank and UK's Legal & General, is all set to make a mark with its ‘value for money products‘ and ‘customer first‘ positioning... read more - 141 Sercon bags marketing duties for Chennai Marathon
Advertising & Account Movement | Following a multi-agency pitch, the company has bagged the account worth Rs 2.5 crore... read more - Idea partners with Barista and Cafe Coffee Day to save paper
Advertising & Brand Strategy | The telecom giant has partnered with the two coffee chains providing the customers with the option of looking at the menu and paying the bill in an environment friendly style... read more - SBI Mutual Fund: Cutting the tax burden
Advertising & Brand Strategy | In its latest commercial, SBI Mutual Fund addresses investors with real life situations to connect with the message of investing in mutual funds and saving taxes... read more - FOX History & Entertainment goes on ground with My City My History
Advertising & Below The Line | As part of the first edition of an annual nationwide school contact programme, the channel encouraged students to come up with untold stories of heritage sites in their cities... read more - IPL Season 3: Back with a bang and a roll
Advertising & Brand Strategy | The broadcaster and the IPL have rolled out the communication for the third edition of the tournament... read more - Law & Kenneth corners Kelvinator and Sansui
Advertising & People Movement | Put together, the two accounts add up to about Rs 40 crore... read more - NYF 2010's Grand Jury includes four Indians
Advertising | The entries to the New York Festival were thrown open in November last year... read more - Thought Bubbles to revamp brand Shiamak Davar
Advertising & Brand Strategy | Brand Shiamak Davar will soon undergo a revamp; Thought Bubbles will design the new brand identity and future communication... read more - Hero Honda: Different Strokes
Advertising & Brand Strategy | As the title sponsor of the Hockey World Cup 2010, Hero Honda has roped in celebrities from different walks of life to urge people to watch the game... read more
Digital News
- Twitter third most popular medium for IPL discussions: Nielsen study
Digital & Online Marketing | Blogs, followed by message boards, are the leading social media platforms for IPL related discussions in the last three months... read more - Karishma Initiative partners with Media2Win
Digital & Online Marketing | Media2Win will offer digital media services to Karishma Initiative's clients... read more - Pantaloons webcasts fashion show on Facebook
Digital & Online Marketing | The fashion show for business heads, initiated by Pantaloons, saw a live telecast on the company's Facebook page... read more - Parle to beef up online presence, appoints Law & Kenneth as digital agency
Digital & Online Marketing | The FMCG firm plans to carry out consistent online activities to strengthen its presence on the internet... read more - Consumers ready to pay for books, music, TV shows and games on the Internet: Nielsen study
Digital & Online Marketing | 70 per cent of respondents from India are willing to pay for online content if they get the right to copy and share it with others... read more - MSN India forays into vernacular content
Digital & Online Marketing | Microsoft's horizontal portal has tied up with Webduniya to launch a Hindi microsite named MSN Yuva, targeted at youth... read more - Dentsu appoints Krishna Prasad as head, digital
Digital | Prasad has about 16 years of work experience and was earlier with MSN India, as executive producer... read more - Shubho Sengupta joins Rediffusion Y&R as creative head, digital
Digital | Sengupta was working with the digital agency, Interactive Avenues, as national creative director... read more - Advisory board for ViziSense announced
Digital & Online Marketing | Prominent online industry professionals will be part of the board for the online audience measurement platform... read more - Yahoo! Cricket is the top most visited cricket site in India: comScore
Digital & Online Marketing | In a study on sports sites in India, comScore has revealed that more than 10 million Internet users visited sports sites in January... read more - ET to take common man's views to FM
Digital & Online Marketing | ET, with its tie up with Facebook, is gearing up to engage more customers for the Budget Day... read more - TBWA India forays into digital advertising, partners with Ignitee Digital
Digital & Online Marketing | The agency didn't have a digital marketing arm or a dedicated digital team so far... read more - ZEEL to launch horizontal portal
Digital & Online Marketing | The portal is expected to go live in the next three months. It will be the first horizontal portal from the media group... read more - Rediffusion Y&R reorganises digital division, ropes in Rachana Dharia as head, digital, West and South
Digital | Kiran Dhillon, business head, digital will now head and handle digital clients in northern and eastern regions for the agency... read more - CNBC-TV18 launches customisable live TV streaming
Digital & Online Marketing | The channel will provide customisation features to users in order to differentiate its live video streaming service... read more - HUL appoints OMG for digital business
Digital | HUL wants a dedicated agency for the digital business reemphasising its focus on the online medium... read more - Now advertise on Facebook applications, powered by RockYou
Digital & Online Marketing | The US based social media content development firm, RockYou, plans to monetise Indian and West Asian traffic on its applications and games... read more
Media News
- 'Shoot'ing star: When TV's most loved character gets shot
Media Publishing & Television | Anandi, the protagonist of Balika Vadhu on Colors, gets shot and in turn shoots up the TVR of the show... read more - Restricted IPL coverage could cost news channels Rs 20 crore in revenues
Media Publishing & Television | As IPL authorities and News Broadcasters Association continue to be at loggerheads over the usage of IPL footage, news channels reconsider their strategy... read more - GECs bank on repeats of daily soaps during IPL
Media Publishing & Television | GECs compensate advertisers for the loss in prime time viewership, by upgrading ad slots in non-prime time, or softening rates for the prime time slots... read more - INMA 2010: Exposure is passe; experience is novel
Media Publishing & Print | At the INMA workshop held in Mumbai, Ravi Kiran offered a fresh perspective on advertising and print as a medium... read more - INMA 2010: Collaboration between companies can boost advertising revenues
Media Publishing & Print | As the newspaper industry struggled to keep up advertising revenues during difficult times; various strategies to fuel growth in difficult times were discussed at the INMA workshop... read more - Rahul Mahajan takes Imagine to No 4
Media Publishing & Television | The concluding episode of Rahul Dulhaniya Le Jayega has garnered a TVR of 5.6, as per TAM... read more - STAR News rolls out brand campaign
Media Publishing & Television | The news channel's brand campaign is based on the theme, 'Don't Just Watch News, Watch STAR News'... read more - Special episodes: GECs' answer to weekend struggle
Media Publishing & Television | Both Colors and Zee TV run one hour long weekend specials of their regular fiction shows in a bid to get additional GRPs and a new audience... read more - Arnab Chaudhuri appointed director, content and creative strategy, Disney TV
Media Publishing & Television | Chaudhuri's responsibilities will include local content acquisition and local productions for Disney, Disney XD and Hungama TV... read more - Avinash Pillai joins Mediacom as national buying director
Media Planning & Buying | Pillai hails from Vision Time, a television production house, where he was national business head. He has worked across Radio One, Turner International, Mindshare Fulcrum and Anandabazar Patrika... read more - Rahul Mahajan's marriage attracts 1.42 crore viewers
Media Publishing & Television | The final episode of Rahul Dulhaniya Le Jayega fetched an average TVR of 4... read more - RAM Week 8: Big FM retains No.4 spot; Fever FM climbs up in Mumbai
Media Publishing & Radio | In Delhi, Radio city replaces Red FM at the fourth spot... read more - HBO hopes to retain dedicated viewers with HPL Season 2
Media Publishing & Television | As part of HPL, the movie channel has created special slots for sponsors, titled Googly, Full toss and Scoreboard... read more - Hindi business arm of HT Media files for an IPO
Media Publishing & Print | Hindustan Media Ventures aims to raise Rs 300 crore through the IPO... read more - "In India, the circulation audit is dictated by newspapers": Duncan Edwards
Media Publishing & Print | In an exclusive interview with afaqs!, Duncan Edwards, president & CEO, Hearst Magazines International reveals that the group plans to launch Cosmopolitan to reach out to a wider audience... read more - IPL 2010 to witness 14 per cent rise in viewership over last time: MEC study
Media Publishing & Television | The estimated average TVR for the third season of IPL is 5.2... read more - Neelanjan Shome calls it a day at HT Media
Media Publishing & Print | Shome, who has spent close to a decade with PepsiCo, had joined HT Media three years ago... read more - IPL 2010 rights sold to ITV in the UK
Media Publishing & Television | The free-to-air channel will use live feed from SET Max to telecast all 60 matches of IPL 2010 in the UK... read more - Discovery launches India's first high definition channel
Media Publishing & Television | Discovery Networks, which recently introduced two new channels, unveils Discovery HD... read more - With two chart toppers, STAR takes top spot
Media Publishing & Television | STAR Plus is 14 GRPs ahead of Colors... read more - Increase in share of English general news genre in Budget week
Media Publishing & Television | The channel shares of the English business news genre remains unchanged in the week of the Budget compared to the previous week, as per TAM data... read more - Mediacom bags media duties for Vasmol and Streax
Media Planning & Buying | The agency will handle the entire product portfolio of Hygienic Research Institute... read more - DNA appoints Dipayan Chowdhury as national sales head
Media Publishing & Print | Chowdhury has been associated with DNA newspaper for the past five years and was responsible for newspaper's Delhi branch for the last two years... read more - Max dons a new look
Media Publishing & Television | A revamped logo and layout, new graphics and a vocal-based audio track are part of the makeover... read more - Patrika to enter Gwalior by March end
Media Publishing & Print | With this edition, Patrika will complete its plans for Madhya Pradesh, and head towards Chhattisgarh... read more - Sadhna News launches a channel for Himachal and Uttarakhand
Media Publishing & Television | The group claims it to be the first 24 hour Himachal and Uttarakhand based news channel... read more - Union Budget 2010 springs a surprise: BloombergUTV, CNBC Awaaz, Times Now and Aaj Tak lead their respective genres, as per aMap
Media Publishing & Television | aMap data for budget day, February 26 is out; and it has some surprises in store for news channels and media pundits alike... read more - Budget 2010: Media companies will save costs on acquired content; push for digitization
Media Publishing & Television | The industry heads are disappointed at the levy of service tax on IP (intellectual property rights services)... read more - RAM Week 7: Big FM back as No.4 player in Mumbai
Media Publishing & Radio | In all the four RAM markets, it's status quo in leadership positions... read more - The Global Business Media Forum: Scaling up a challenge for Indian B2B publishers
Media | Most of the home-grown B2B businesses are picked up by global players such as WPP as they struggle to grow beyond a certain point... read more - Sahara Samay Mumbai is now Samay Mumbai
Media Publishing & Television | The Mumbai-oriented news channel has revamped its programming and introduced an element of entertainment in its content... read more - Kerala to experience its first Malayalam paid channels
Media Publishing & Television | As part of Sun Network's plan to make all 20 channels paid, Surya TV and Kiran TV will go on the paid model starting April... read more - Lintas Media wins Voltas' media mandate
Media Planning & Buying | The account size is pegged around Rs 40 crore; MPG India is the incumbent agency... read more - Viacom18 appoints Gaurav Gandhi as chief commercial officer and head - international business
Media Publishing & Television | Gandhi joins Viacom18 Group from NDTV Imagine... read more - The Global Business Media Forum: Building distinct, non-replicable media products
Media | The Global Business Media Forum is a two-day event in New Delhi, which has been organised by The Cross Border Media Inc... read more - GEC Watch: Star Plus' two shows race to the top
Media Publishing & Television | Colors continues its reign, while Zee and Sony lose GRPs... read more - News channels to net in Rs 35 crore in ad revenue with Budget coverage
Media Publishing & Television | The news genre experiences a spike of about 5 per cent owing to Budget coverage; however, there is a significant increase in time spent on news channels and this is what attracts advertisers... read more - Source Publishers Group launches New Age Beauty, a Hindi magazine on beauty and style
Media Publishing & Print | The magazine is a bi-monthly focusing on hair, skin, beauty, cosmetics and style... read more - Revamped avatar of Marathi channel, Saam to hit TV screens
Media Publishing & Television | The channel has brought in new morning and primetime slots, along with upgraded infrastructure and a new logo... read more - Lodestar UM study, Econocurious, finds Indians the most optimistic
Media | The Econocurious study tracks consumers' attitudinal and behavioural response to changing economic conditions across the nine key economies -- India, China, Brazil, Russia (the BRIC countries) and the USA, Great Britain, Spain, Germany and Australia... read more - RAM Week 6: Fever FM displaces Big FM from fourth position in Mumbai
Media Publishing & Radio | Radio One and Red FM battle for sixth spot in Bengaluru... read more - E-Sense Entertainment to produce in-flight magazine of GoAir
Media Publishing & Print | The Go-Getter will be produced by the publishers of Yuva magazine... read more - Profile: Mona Jain - Build associations with people
Media Planning & Buying | The new COO of VivaKi Exchange recalls personal experiences collected over 21 years of her career... read more - GEC watch: Colors, STAR Plus and Zee lose GRPs; NDTV Imagine gains
Media Publishing & Television | In Week 7, as per TAM data, four shows from Colors and four from Zee are in the Top 10 list... read more - The Ceasefire magazine to be launched in Hindi and English
Media Publishing & Print | While one magazine will focus on national news, the other will emphasise regional coverage... read more - Kiran Murthi is the new station head at Fever 104, Mumbai
Media Publishing & Radio | In the past, Murthi has worked in the marketing and technology space... read more - Guest Article: Vineet Singh Hukmani: The truth about radio audience measurement
Media Publishing & Radio | Do we tend to favour the audience measurement system in which we are performing better?... read more - Balaji creates new brand, ALT; takes on new identity
Media Publishing & Television | Balaji Telefilms and Balaji Motion Pictures will come under the umbrella of Balaji, which will continue to make content for television, movies and new media. ALT is the brand created specifically to cater to an edgy audience... read more - TME and Colgate Palmolive India part ways
Media Planning & Buying | The development comes in the wake of the impending global consolidation of Colgate Palmolive with MEC... read more - What keeps 9X and Real up and running?
Media Publishing & Television | For several months now, Hindi GECs 9X and Real have been surviving on repeat programming and library shows with negligible viewership. What keeps these channels afloat? afaqs! explores... read more - RAM Week 5: Radio Mirchi, Big FM retain lead; close fight for fourth spot in Mumbai
Media Publishing & Radio | Radio Mirchi continues to be second in Bengaluru but loses 1.1 percentage points... read more - Rana Barua calls it a day at Radio City
Media Publishing & Print | Rana Barua had joined Radio City in 2006 as head, South zone... read more - Dhiraj Soni joins Hindustan as head of marketing
Media Publishing & Print | Soni replaces Gowri Satyamoorthy Kapre at Hindustan, who is currently on leave for personal reasons... read more
Marketing News
- Guest Article: Kishore Chakraborti: Building a brand from scratch
Marketing | A successful brand building strategy involves innovative applications which can differentiate even the most mundane of products, ensuring that consumers are willing to pay a premium for it... read more - Videocon d2h signs on Abhishek Bachchan as brand ambassador
Marketing | The direct-to-home service provider arm of Videocon Group unveiled a product range, consisting of satellite LCDs, satellite colour televisions, satellite DVDs and satellite box... read more - POY celebrates second year of innovation in 36 categories
Marketing | The award ceremony saw products winning in 36 categories on the basis of verdicts given by 30,000 Indian consumers across 36 centres of the country... read more - UFO Moviez to rake in around Rs 20 crore from advertisers during IPL telecast
Marketing | Late last year, UFO Moviez secured the global theatrical rights for the T20 cricket matches till 2019, for Rs 330 crore... read more - CII Brand Summit 2010: Can stars always make your brand shine? 'Nay', say experts
Marketing | Celebrities can only sell a product when supported by a big idea-that's what the panel of experts at CII Brand Summit Session V concluded at the end of their discussion... read more - UIDAI appoints media council to create awareness
Marketing | The Unique Identification Authority of India has appointed an Awareness and Communication Strategy Advisory Council to effectively and efficiently communicate the purpose of UIDAI... read more - CII Brand Summit 2010: Consumer engagement is the way to brave the disrupted marketplace
Marketing | The two-day event by the Confederation of Indian Industry (CII) at Bengaluru attempted to grasp the implications of 'marketing disruption' and talked about how to build brands in the era of discontinuity... read more - The Nielsen Company appoints vice-president for Mumbai
Marketing | Amit Adarkar comes from Market Probe, where he was managing director... read more - CII Brand Summit 2010: TV -- going or growing?
Marketing | As newer technology has bridged the gap between brands and consumers, the relevance of traditional media like TV is being questioned. However, the panellists at CII Brand Summit believe that TV can win the battle with creative content and new marketing strategies... read more - CII Brand Summit 2010: Marketers in India are yet to make serious investments in new media
Marketing | Finding answers to questions, such as who are millennial customers and what makes marketing to them different, marked the beginning of the two-day event at Bengaluru... read more - Brands help spread good message through Mumbai Cyclothon
Marketing | Marketers contribute to spreading a good message and supporting the health cause by tying up with the Cyclothon, which will take place in the next few days... read more - Buzziest Brands of the Year 2010: Facebook is the buzziest brand; Vodafone & Twitter follow
Marketing | Year 5 of the Buzziest Brands Poll has been the most interesting so far. It saw some big names bite the dust while others performed spectacularly... read more - Dainik Bhaskar AMCL: Delhi agency Advert Communications steals the thunder
Marketing | The best teams from Delhi and Mumbai were pitted against each other in the final of Dainik Bhaskar Agency & Media Cricket League (AMCL), presented by afaqs!... read more
OOH News
- MCD strengthens its drive against illegal outdoor ads
OOH News | The civic authority is on a drive to bring down all illegal outdoor advertisements in the city, before the upcoming Commonwealth Games... read more - Future Generali unlocks your investments out of home
OOH News | The insurance player has employed an interesting mix of outdoor innovations and below-the-line activities to generate leads for its flagship ULIP plan... read more - Subway gets cost-effective for its first national outdoor campaign
OOH News | For its first national outdoor campaign, the sandwich restaurant has used on-vehicle advertising on cabs and other cars, in nine metropolitan and tier II and tier III cities... read more - Labelzine: Message on a bottle
OOH News | The on-product medium allows brands to communicate, interact and reward consumers... read more - Yahoo! creates high visibility out of home
OOH News | As part of Yahoo's ongoing global campaign, It's You, the company is creating high visibility with a phased outdoor campaign... read more - MPG Active appoints Rajeev Luthra as business director
OOH News | With 18 years of experience, Luthra moves in from soft skills firm IQ Ideas, where he was partner... read more - Exclusivity is key for Minute Maid's new Nimbu Fresh
OOH News | Branding, signages and in-store contests help build exclusive brand presence for the new Minute Maid variant... read more - Haryana government weeds out illegal hoardings
OOH News | Within a few weeks of introducing Haryana's first outdoor policy, the authorities are cracking down hard on illegal outdoor ads... read more - In full bloom: STAR launches a fragrant campaign for new show, Sasural Genda Phool
OOH News | Marigold flowers on hoardings and other creatives grab eyeballs for STAR Plus' new light-hearted show... read more - Navia Asia appoints Aman Chaudhary as client services director
OOH News | In his new role, Chaudhary will lead the Uninor business, managing all the out of home advertising for the telecom brand... read more - South African Tourism woos Indian travellers with OOH campaign
OOH News | The tourism board taps regional markets for the first time with clutter-breaking advertising... read more - Indian agencies make noise at SOAA 2009
OOH News | The agencies have brought back seven awards, including a gold, two silvers, three bronzes and a Best of Show... read more - 'Ten days': IOAA and MHOA reach consensus on OOH campaign durations
OOH News | The two bodies, along with agencies, have decided to fix minimum campaign duration for outdoor advertising at 10 days... read more - BEST calls for tender for designer bus shelters and bus stop poles
OOH News | The undertaking will call for a bus shelter and poles bid for a 10 year period... read more - Raj Mohanty to join LG Ad as general manager, India
OOH News | Mohanty will spearhead the agency's expansion across India... read more - Defining Moments - Indrajit Sen: Still Eager
OOH News | It's been 34 years, but Indrajit Sen, president, projects at Laqshya Media, is still taken up with his work... read more - Milestone Brandcom adds new businesses to its kitty
OOH News | The young OOH agency has recently bagged new clients. Here, the managing director discusses these new campaigns, the agency's four-month journey and the challenges faced... read more - Vikas Bhambri calls it a day at TDI International
OOH News | Though Bhambri has put in his papers, there is still no clarity on where he is headed... read more - SpiceJet takes off from Delhi, without using the runway
OOH News | The low-cost carrier has put up a 40-feet-long replica of a Boeing airbus outside the Delhi Airport... read more - 'Pitchkiaow' is Disney's way of looking for new show ideas
OOH News | Disney Network of Channels' nationwide pitch is a platform for people with original ideas for kids' shows. The winner takes a grant of Rs 5 lakh home to further develop the idea into a production bible... read more - Two Indian agencies shortlisted at the Oracle World Retail Congress 2010
OOH News | Encyclomedia Networks and Why Axis are part of the six nominees in the In-store category at the awards... read more - Points of view: Will the Commonwealth Games transform the OOH business in Delhi?
OOH News | afaqs! takes a look at the expectations of insiders about the effects the upcoming games on the OOH business in the Capital... read more - Backlit human Translites for Minute Maid Nimbu Fresh
OOH News | To mark the launch of Minute Maid Nimbu Fresh, Coca-Cola has come up with an outdoor campaign rolling across major markets in Tamil Nadu... read more
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