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Points of View (POV) is a regular column which carries opinions of industry professionals on a current topic of discussion in the advertising, media and marketing industry.
afaqs! spoke to industry experts about the effectiveness of the all encompassing 360 degree approach in the light of media such as television
More than 20 online ad networks are active in India. Is this a good development for an industry that is already fighting the challenge of lower ad inventory costs?
There is a captive market of more than one million HD TV set homes waiting to be converted. Content, coupled with pricing, will prove critical in determining the future of HD TV
Recently, associations like the Indian Outdoor Advertising Association (IOAA), Delhi Outdoor Advertisers Association (DOAA) and Maharashtra Hoarding Owners Association (MHOA) reached a consensus on a minimum duration for outdoor campaigns. As the code is being implemented strictly, how will this move impact the stakeholders?
Last year, Colors emerged as the new leader amongst GECs. This year, the channel has seen a decline in GRPs. Does that mean the No.1 slot is again up for a grab? afaqs seeks opinion
Advertisers usually seek more number of fans or users to join them on Facebook.com brand page. Is that the right measure?
LG Mobiles has Genelia D'Souza, John Abraham and Abhay Deol; while HUL's Clear Shampoo is endorsed by Bipasha Basu, Shilpa Shetty and Asin. Is safety in numbers the way to go?
Last year, the Zoozoo invasion on Indian television, during the second season of IPL, was welcomed with open arms. This year, however, the buzz doesn't seem as strong. Was Zoozoos a one-season wonder? afaqs! finds out
afaqs! takes a look at the expectations of insiders about the effects the upcoming games on the OOH business in the Capital
Google and Bing have introduced the concept of real-time search, which will also show results from recent Twitter, Facebook and blog updates. Is this the way to go now?
