 | Points of view: Will the Commonwealth Games transform the OOH business in Delhi?
OOH News | afaqs! takes a look at the expectations of insiders about the effects the upcoming games on the OOH business in the Capital... read more |
| Points of View: Will real-time search affect the business of search?
Digital & Online Marketing | Google and Bing have introduced the concept of real-time search, which will also show results from recent Twitter, Facebook and blog updates. Is this the way to go now?... read more |
| Points of View: Is it time for DTH to move beyond pricing?
Advertising & Brand Strategy | There is a view in the industry that players are attracting viewers to try their services by offering them spacial packages such as movies at x, or y price and so on... read more |
| POV: Will Mobile Gaming Suppress the Growth of Console Gaming in India?
Digital & Mobile Marketing | Mobile gaming seems to be marching faster and faster. But will it eclipse old-favourite console gaming?... read more |
| How media has changed: It is a more focussed and user-specific experience now: Rishi Khiani
Digital & Online Marketing | The implications of Web 2.0 are profound for knowledge-hungry nation like India. Companies have started using Web 2.0 to communicate with their customers, achieve tighter integration with suppliers and collaborate with business partners... read more |
| How marketing has changed: The challenge is to integrate all media in every campaign: G K Suresh
Media | With the rapidly changing consumer environment, the marketing head is constantly grappling with new ways to understand the consumer... read more |
| How marketing has changed: The customer is willing to spend for technology and feat: Shashank Srivastava
Marketing | The 100 brands with the latest technology that were introduced in the decade that went by led to more consumer choices, which in turn changed the marketing approach altogether... read more |
| How Advertising has changed: The power equation at agencies now give creatives their due: Arvind Sharma
Advertising | It's been 10 years of change in practically every aspect of the advertising industry... read more |
| How marketing has changed: The use of digital media has increased exponentially - Rohit Mull
Marketing | As users become more proficient in storing, segmenting, analysing and using customer data, one-to-one marketing assumes greater significance... read more |
| How advertising has changed: Traditional advertising is losing its sheen - Sameer Suneja
Advertising | The millennium began with creation of specialists - media, creative, direct marketing and public relations and now each has a unique identity of its own... read more |
| How marketing has changed: For telcos, the focus has shifted from consolidation to expansion - Lloyd Mathias
Marketing | Pricing was a key enabler to the unbridled growth in telecom. The challenge for marketers was not entirely tariff-led - they had to keep the brand growth and subscriber acquisition targets in mind... read more |
| Special: POV: How does a luxury brand build a distinct imagery?
Advertising | What identifies a luxury brand as one? The experts take a crack at pinning down the factors... read more |
| Points of View: Are Global TV Formats Killing Local Innovation?
Media Publishing & Television | The industry people believe there's nothing wrong in getting inspired and Indian creativity is not endangered by borrowed formats and concepts... read more |
| Special: POV: Who will drive the Nano?
Marketing | An industry view on where will Nano find its market. Will it be a small town phenomenon or a city's fancy car?... read more |
| Where are magazines headed?
Media Publishing & Print | Media professionals give their take on falling readership figures and the future of magazines... read more |
| Points of View: Will Rediff.com's bold revamp work?
Digital & Online Marketing | Unlike other horizontal portals, Rediff.com has dared to offer minimalistic content and remove ads from its homepage... read more |
| Points of View: News Channels' Budget Mantra
Media Publishing & Television | Both general news channels and business channels bank upon their TG-specific Budget programmes and expert panellists to crack the budget for the masses... read more |
| Points of View: Are GECs a Reformed Lot Now?
Media Publishing & Television | The penetration of Cable and Satellite beyond Tier I and tier II cities has made broadcasters look at subjects reflecting the aspirations and values of small-town Indians... read more |
| Points of View: Have Blogs Passed their Peak?
Digital & Online Marketing | Instead of writing and reading content on blogs, internet users are now increasingly using Facebook and Twitter for micro-blogging and sharing content with others... read more |
| Points of View: Has the political parties’ attitude to advertising changed? Presented by CNBC TV-18
Advertising | A lot has changed in the scene of political party advertising. Or has it really? afaqs! finds out... read more |
