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  • Dettol Pitch: A race to the finish

    Agencies are busy making presentations and buzz is, the final battle will be between incumbent Havas and McCann. A look at the brand.

  • Unmetros: A rewarding puzzle to crack

    Brands can find a goldmine in the small towns and cities of India, but only if they understand the similarities, constraints, and dissimilarities hidden in them.


DDB Mudra's Sudhir Puthran joins Kasturi Media

DDB Mudra's Sudhir Puthran joins Kasturi Media

Based in Mumbai, he joins as the ad sales head, West, for Kasthuri TV and Kasthuri News 24.

McCann's O.R. Radhakrishnan joins enormous brands as ECD

McCann's O.R. Radhakrishnan joins enormous brands as ECD

He was working as a senior creative director at McCann Mumbai.

Case Studies

Krrish 3 Digital Campaign

Source: Moes Art
Description:To design a campaign to promote Krrish 3, a sequel to the biggest superhero franchise in India - Koi Mil Gaya and Krrish, across the digital platform in the most effective manner by attaining the highest reach any Bollywood movie has ever achieved, with high level of customer engagement and interaction in the most entertaining manner..

Ideating and Creating Digital Strategy for promoting events

Source: Tangence
Description:This case study outlines how digital media can be leveraged by brands to promote physical events and conferences. The case study details how a perfect mix of integrated digital marketing (social, email, mobile and CSR) helped this client not only in creating a great online buzz, but also in getting loads of event attendees. .

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Industry Events

CMO Asia 2014

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