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In its second tryst with mass media communication, Cafe Coffee Day has released two product-centric TVCs to promote its newly launched Egg Wrap, an 'all day snack', and Crunchy Frappe, a 'liquid snack'.
Google India has come up with a list of top YouTube ads in 2013 in India as per the YouTube Ads Leaderboard, which ranks the "most engaging" commercial content that people have been watching on the platform.
Both Kekre and Kanthy, senior VPs, have been promoted as national strategic planning heads.
More structural changes at the agency are in the pipeline.
An epic is not born; it happens as it goes along.
Gaurav Srivastav, founder, In Film Placement Evaluation Matrix, has written a piece for afaqs! for a better and easier understanding of what goes behind in-film placement deals.