OOH Archive Stories
- MCD strengthens its drive against illegal outdoor ads
OOH News | The civic authority is on a drive to bring down all illegal outdoor advertisements in the city, before the upcoming Commonwealth Games... read more
- Future Generali unlocks your investments out of home
OOH News | The insurance player has employed an interesting mix of outdoor innovations and below-the-line activities to generate leads for its flagship ULIP plan... read more
- Labelzine: Message on a bottle
OOH News | The on-product medium allows brands to communicate, interact and reward consumers... read more
- Subway gets cost-effective for its first national outdoor campaign
OOH News | For its first national outdoor campaign, the sandwich restaurant has used on-vehicle advertising on cabs and other cars, in nine metropolitan and tier II and tier III cities... read more
- Yahoo! creates high visibility out of home
OOH News | As part of Yahoo's ongoing global campaign, It's You, the company is creating high visibility with a phased outdoor campaign... read more
- MPG Active appoints Rajeev Luthra as business director
OOH News | With 18 years of experience, Luthra moves in from soft skills firm IQ Ideas, where he was partner... read more
- Exclusivity is key for Minute Maid's new Nimbu Fresh
OOH News | Branding, signages and in-store contests help build exclusive brand presence for the new Minute Maid variant... read more
- Haryana government weeds out illegal hoardings
OOH News | Within a few weeks of introducing Haryana's first outdoor policy, the authorities are cracking down hard on illegal outdoor ads... read more
- In full bloom: STAR launches a fragrant campaign for new show, Sasural Genda Phool
OOH News | Marigold flowers on hoardings and other creatives grab eyeballs for STAR Plus' new light-hearted show... read more
- South African Tourism woos Indian travellers with OOH campaign
OOH News | The tourism board taps regional markets for the first time with clutter-breaking advertising... read more