Top OOH News
Big Cinemas enters strategic alliances to tap Gujarat and UP
Big Cinemas has tied up with Sambhaav Media and Media Prophet to market local properties in Gujarat and Uttar Pradesh, respectively... read moreRecent OOH Stories
- Tata Indicom's media duties awarded to Square Circle Outdoors
OOH News | Square Circle Outdoors has won the out of home (OOH) media duties of Tata Indicom, the CDMA services brand of Tata Tele Maharashtra. Recently, Tata DOCOMO's (the GSM services brand) outdoor media duties were awarded to OMI for Maharashtra (excluding Mumbai) and Goa; and Navia Asia for Mumbai... read more - Tata Tele Maharashtra empanels OMI and Navia Asia for its GSM operations
OOH News | After Kerala and Orissa, Tata DOCOMO will be launched in Maharashtra (including Mumbai) and Goa... read more - Camlin takes new pen launch to admission queues
OOH News | For the launch of its ball-pen brand, Liso, Camlin launched an extensive outdoor campaign in Mumbai... read more - In-Store Asia 2009 to be held on July 16-18 in Bengaluru
OOH News | The expo, convention and awards event has already been held successfully in Mumbai and Delhi... read more - Size doesn't matter: Pond's uses pole kiosks to convey product benefit
OOH News | Pond's has used consecutive kiosks on lighting poles in the city that tell the story in such a way that makes it seem like the ad is being played out... read more - OAC 2009: Balsara gets to the bottom of issues during the 'Big Fight'
OOH News | On day two of the OAC 2009, media owners, OOH specialists and advertisers took to the stage, raising their own issues and looking for solutions... read more - OAC 2009: Mudra Max and Ogilvy make loudest noise
OOH News | Hard work, innovation, creativity and an understanding of the medium were awarded at the Outdoor Advertising Awards 2009 in Mumbai... read more - OAC 2009: OOH can be the new mass media for the telecom industry
OOH News | Llyod Mathias spoke about how the outdoor medium can be customised to offer value for money for brands... read more - OAC 2009: "Outdoor is not a medium, but an ecosystem in itself"
OOH News | At the fifth edition of the OAC, Sandip Tarkas of the Future Group discussed his hopes from the outdoor industry in 2011... read more - OAC 2009: Mudra's COO Pratap Bose provides a financial lowdown for the outdoor industry
OOH News | Bose shared details like the OOH AdEx, projected growth and categories expected to do well amongst other things on Day One of the fifth edition of the OAC 2009... read more
