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 | Ghajini used to promote Kingston's memory products
OOH News | Six Inches, Kingston's creative agency, ran the campaign across 13 multiplexes in Delhi and Mumbai... read more |
| Download X’mas, New Year ringtones while you wait for a bus
OOH News | OOH player JCDecaux is offering downloads of wallpapers and ringtones on Bluetooth enabled handsets at a few bus shelters in Mumbai and Delhi... read more |
| Primesite launches digital OOH monitoring tool, Primealert
OOH News | Mudra's OOH specialist agency, Primesite, now offers alerts on OOH campaigns to its clients with a service called Primealerts... read more |
| The hoarding that changed everyday
OOH News | A hoarding idea for Pidilite’s Hobby Ideas has generated a buzz in the city... read more |
| OOH players get creative with self-branding
OOH News | Stylish logos and new brand identities are the way OOH media owners are headed. Is this a bid for survival or brand building? Read on to find out... read more |
| OOH Media strengthens North and East sales teams
OOH News | Varsha Sharma has been appointed general manager, sales, North, and Debojyoti Datta, general manager, East... read more |
| Jagran Engage bags ad rights for new Lucknow buses
OOH News | The OOH media company will offer attractive bus branding opportunities on the new low-floor UPSRTC buses... read more |
| Big Street experiments with India's first AC bus shelter
OOH News | The Reliance Big Entertainment subsidiary will maintain the AC bus shelter in Bengaluru for five years... read more |
| Tag Media Network reveals consumer research findings
OOH News | The in-store television network's research will aid clients in the use of the network... read more |
| Economic slowdown: Vacant hoardings on the rise
OOH News | The outdoor industry has taken a hit due to the economic recession that's affected most sectors in the country... read more |
| TDI International India wins media rights for Goa airport
OOH News | The company now plans to conduct a survey to figure out the strategic locations where displays can be put up for maximum impact... read more |
| Battle against terror goes ‘outdoor’ in Mumbai
OOH News | Hoardings in Mumbai are targeting citizens in a bid to increase awareness and prevent further terror attacks on the city... read more |
| Tennent’s Beer ready to hit you
OOH News | DraftFCB Ulka has created an innovative campaign for Tennent's Beer, which was launched recently in India... read more |
| New outdoor format, Airscreen, comes to India
OOH News | The Delhi-based Crossbow Innovative Advertising will hold the exclusive distribution rights for Airscreen and Airframe... read more |
| Partho Dasgupta, Vishakha Singh quit Future Media; to launch Aurora Comms
OOH News | They plan to start their own venture in media and advertising... read more |
| Nielsen unveils findings on OOH Media screens in CSDs
OOH News | Research conducted on OOH screens in the media-dark area of army and naval Canteen Stores Departments has thrown up interesting insights... read more |
| Delhi roads to get new ad ambulances
OOH News | Greenline, an outdoor company, will run 50 ambulances in Delhi and sell media available on the vehicle's sides... read more |
| IOAA conducts Outdoor Lighting Workshops
OOH News | The workshop explored various lighting options and solutions for the outdoor industry... read more |
| Aamir Khan stands tall for Tata Sky's latest OOH campaign
OOH News | Ogilvy Action created life size cutouts of Aamir Khan across Mumbai to advertise Tata Sky +... read more |
| Red Hit cans grab attention at Delhi metro stations
OOH News | The new outdoor campaign for Hit has been executed at Rajiv Chowk, Kashmiri Gate and New Delhi metro stations... read more |
| In-Store Asia moves to Bengaluru for its fifth edition
OOH News | The venue for the event shifts from Mumbai to Bengaluru for the fifth edition to be held in March 2009... read more |
| Bus advertising: the next big canvas
OOH News | Vinayak Creations has pitched to Airtel, Portland Outdoor, Tata Sky and O&M with an innovative idea for bus advertisements... read more |
| Emnet brings Smile and Soul on board BEST buses
OOH News | Mumbai's commuters can now look forward to entertainment programming on the television screens in BEST buses... read more |
| Virgin Mobile shows the way
OOH News | Virgin Mobile and its creative agency, Bates 141, have launched an innovative pan-India signboard campaign... read more |
| Western Railways opens bid with high expectations
OOH News | OOH players have been invited to bid for a seven year contract with Western Railways... read more |
| Lodestar forms alliance with E-City Media
OOH News | The tieup entitles Lodestar to access all of E-City Media’s products and properties and thus leverage the medium effectively... read more |
| Indrajit Sen joins Laqshya Media as president
OOH News | Sen will juggle between Stroer and Laqshya Media initially... read more |
| Parivartan looks to DTC for outdoor solution
OOH News | With the MCD proposing to legalise a large number of outdoor ad facilities in Delhi, the OOH arm of Jindal Stainless is concerned about its own growth... read more |
| Nick puts mechanised puppets on a hoarding
OOH News | An outdoor campaign comprising mechanised hoardings draws attention to its new mega initiative... read more |
| OOH Media ties up with Blue Foods for digital screens
OOH News | OOH Media has installed more than 100 screens across the Blue Foods network... read more |
| Keeping an eye outdoors
OOH News | Proof of Performance, which monitors outdoor campaigns for brands, ad agencies and market research firms, is now here in India... read more |
| 7 Seas Media wins rights for Mumbai stations
OOH News | The outdoor media company has won the exclusive marketing rights for ad displays at four high density railway stations... read more |
| SOAA 2008: Rediffusion Y&R, Leo Burnett win bronzes
OOH News | Leo Burnett won its bronze for the Luxor campaign, while Rediffusion Y&R picked up its bronze for its train branding campaign for Bharti Airtel... read more |
| British Airways makes a colourful announcement
OOH News | Hoardings displaying colourful 'rangolis' announce British Airways' new route from Hyderabad to 22 cities in North America... read more |
| High voltage outdoor boosts Zee 24 Ghante Chhattisgarh
OOH News | A high voltage outdoor campaign helps Zee 24 Ghante Chhattisgarh become the fastest growing channel in the state... read more |
| Sun Direct to spend Rs 15 crore on outdoor in Delhi
OOH News | The DTH service provider has taken up numerous media properties to mark its Delhi launch... read more |
| eZone washes dirty linen in public, literally
OOH News | The electronics store, part of the Future Group, takes an appliance outside the store and onto a mobile hoarding... read more |
| OmniSpace helps Colgate show its teeth
OOH News | The retail communications agency helps Colgate and other brands garner eyeballs and sales at the store level... read more |
| Republic of Chicken blurs line between ad and reality
OOH News | The restaurant chain has used outdoor advertising innovatively to bring more footfalls to its South Extension outlet in Delhi... read more |
| Big Street-Nielsen study finds DMRC effective ad option
OOH News | The study finds that a metro station is an ideal location for brands targeting SEC A consumers in the age group of 24-31 years, including students and government officials... read more |
| Titan saves the species in new outdoor campaign
OOH News | Titan's new outdoor campaign dwells on the importance of wildlife conservation and targets youngsters who are sensitive towards animals... read more |
| Hrithik Roshan stops traffic for John Players
OOH News | In an innovative outdoor campaign, a large cutout of the actor has been placed in the middle of a road in Gurgaon... read more |
| Delhi’s bus shelters transformed into Airwick homes
OOH News | Jagran Engage has created an experiential zone for Airwick at bus shelters in the Capital... read more |
| All Rediff Mumbai’s accounts move
OOH News | A new campaign by the agency explains why all its accounts have moved... read more |
| In one month, Posterscope bags 14 clients
OOH News | Only a month since its launch in India, the agency has already added 14 clients to its kitty... read more |
| Future TV to engage consumers of grocery chain Foodland Fresh
OOH News | The grocery store chain will use Future TV’s LCD screens to share product information with shoppers... read more |
| Telecom ‘calls out’ with innovations on bus Q shelters
OOH News | OOH media company JCDecaux has helped telecom brands create eye-catching innovations in Delhi... read more |
| Scala's JV with Digifour marks its Indian entry
OOH News | Digital signage major, Scala, has entered India after signing a joint venture with Digifour Technologies... read more |
| OOH Media and The Nielsen Company launch OOH Metrics
OOH News | A study on OOH digital screens, OOH Metrics has been unveiled by the out of home digital TV company along with The Nielsen Company... read more |
| It’s payback time for swollen, bloody digits
OOH News | Neo Cricket has come up with an unconventional outdoor campaign depicting aggressive Indian sentiment towards the Australian cricket team... read more |
| Digital Signage Asia 2008: Proximity to point of sale makes it a potent medium
OOH News | Arun Sharma spoke about the potent nature of the medium and made a few predictions about the future... read more |
| Digital Signage Asia 2008: ‘Move to the next level and create influence’, says Mitra
OOH News | Chandradeep Mitra emphasised the need for content in the digital signage space that can influence consumer behaviour... read more |
| Digital Signage Asia 2008: A retailer’s perspective
OOH News | The Mobile Store’s Rajiv Agarwal provided a retailer’s perspective on digital signage on day two of the DSA 2008... read more |
| Digital Signage Asia 2008: “A media seller never wants accountability” Sam Balsara
OOH News | An interesting discussion transpired about the acceptable metrics for digital signage on the last day of the Digital Signage Asia 2008... read more |
| Digital Signage Asia 2008: The 'ten point agenda' by Punitha Arumugam
OOH News | Punitha Arumugam, group CEO, Madison Media, gave the audience a ten point agenda for the digital signage business to take off... read more |
| Digital Signage Asia 2008: Let content strategy dictate your technology, says Jeff Porter, EVP, Scala
OOH News | Jeff Porter of Scala discussed digital screen deployment ideas and success stories in his presentation at Digital Signage Asia 2008... read more |
| Digital Signage Asia 2008: Digital signage is not about USP but UBC
OOH News | Rajesh Chakrabarti of Reliance Capital shares his experience with digital signage and eggs on solution providers to invest in developing the right content... read more |
| Digital Signage Asia 2008: How to maximise revenues?
OOH News | Paul Vitali of The Life Channel emphasised the need to build a local and regional model to maximise gains... read more |
| Virgin Mobile woos youngsters with innovative outdoors for its Yo-Yo scheme
OOH News | The outdoor billboard campaign targets the youth at high youth footfall areas... read more |
| Lexi Pens billboard campaign 'grips' viewers
OOH News | A new billboard campaign has been unveiled, which focuses on the pen's grip... read more |
| Coca-Cola ‘breaks’ OOH campaign for Sprite Xpress
OOH News | The new, on the go pack of its clear drink, Sprite Xpress, is designed to offer convenience and fit into the dynamic lifestyle of today’s youth... read more |
| Serve & Volley wins marketing rights for Bengaluru stadium
OOH News | The company has won the ad and marketing rights for the Chinnaswamy Stadium, the venue for the first Test in the India-Australia cricket series... read more |
| Orienta Cine Advertising is now Orienta Advertising
OOH News | The company has undergone a makeover and plans to be a one-stop shop for media solutions... read more |
| Carruthers is the new CEO of Clear Channel
OOH News | Robin Carruthers takes on the mantle of CEO at Clear Channel, while CMD Adille Sumariwalla moves on to pursue other interests... read more |
| Bindass hangs a cab in the sky
OOH News | A real cab mounted on a hoarding for the promotion of a new show grabs attention... read more |
| Adlabs Cinemas ties up with SureWaves for content delivery
OOH News | The digital displays and signages at the cinema chain outlets get a boost with centralised content and commercial advertising delivery... read more |
| Bharat LogiTrans offers ad space on trucks, trailers
OOH News | The logistics company plans to turn its trucks and trailers into mobile ad media... read more |
| Real Image wins patent for new digital technology
OOH News | The technology provider will now offer cinemas and other digital cinema providers this OOH advertising technology... read more |
| Posterscope is launched in India
OOH News | The outdoor arm of the Aegis Media Group has stepped in on a strong footing, with many interesting clients in its kitty... read more |
| Jagran Engage on an acquisition spree
OOH News | The Jagran Group’s OOH media division has acquired the ad rights to bus shelters in Mumbai, bus stands all over Uttar Pradesh and the Moradabad railway station... read more |
| Bengaluru on a hoarding regulation spree
OOH News | BBMP authorities become stricter with the ban on hoardings... read more |
| Switch Off to Save, says the Department of Electricity
OOH News | The Department of Electricity creates an interactive outdoor campaign to reach out to the masses, encouraging them to save electricity... read more |
| Kingfisher’s replica aircraft takes off at Bengaluru Airport
OOH News | The airline has placed a model airplane at the Bengaluru airport to celebrate its first international flight to London... read more |
| Mobile hoardings ban lifted in Mumbai
OOH News | The Supreme Court has ended the four month ban on outdoor mobile hoarding vans in Mumbai... read more |
| Chhattisgarh to get its first set of unipole hoardings
OOH News | Media company, ASA Advertising has won two tenders in the State, to set up unipole hoardings and a foot over bridge... read more |
| Jindal Group’s Parivartan City Infrastructure is on a roll
OOH News | The OOH arm of Jindal Stainless has quickly expanded its presence across North and South markets... read more |
| Future TV appoints Ashim Mohanty content head
OOH News | Mohanty moves to Future TV as content head from Times Now... read more |
| Ganpati festivities go hi-tech in Mumbai
OOH News | Bus shelters and a hoarding get converted into mini Ganpati pandals, with one of them being Bluetooth enabled... read more |
| Look at me! : When brands tease eyes
OOH News | Multiple teaser campaigns have hit outdoors simultaneously and how! Here’s a look at some of them... read more |
| PUMA leaves a footprint with outdoor TVC
OOH News | The German sports footwear brand created a clutter breaking outdoor façade hoarding to appeal to its target group... read more |
| Idea Cellular hijacks Surat station
OOH News | The brand has launched a string of innovative ideas and branding across the country... read more |
| Posterscope to plaster itself soon in India
OOH News | Isobar, the digital agency of Aegis Media took its first step in the direction of starting India operations by acquiring a stake in Communicate2... read more |
| Laqshya Outdoors gives Punjab its first ever stainless steel bus shelters
OOH News | The OOH media company will construct and maintain a total of 180 stainless steel bus shelters in Jalandhar and Ludhiana... read more |
| Digital Signage Asia 2008 scheduled for October 3 and 4
OOH News | The two day expo and convention will focus on the various nuances of digital signage, an advertising medium of immense potential... read more |
| Idea Cellular uses a ‘bright beaming’ idea
OOH News | After a high voltage print and hoarding campaign, the brand is using the out of home medium in an extraordinary way... read more |
| Vivek Lakhwara promoted as CEO of Aaren Initiative
OOH News | Lakhwara has been president of the OOH media agency since 2006 and will now head it as CEO... read more |
| Pioneer Publicity wins Mumbai's BEST pole kiosks tender for Rs 21 cr
OOH News | The OOH media company won the tender with a bid of Rs 21 crore. It now has exclusive advertising rights for BEST's street lighting pole kiosks for three years... read more |
| Big Street bags the Bandra Skywalk tender for Rs 79 crore
OOH News | This gives the company advertising rights to the Skywalk for 10 years... read more |
| 'Shocker' campaign for magician Ugesh Sarcar's 3rd Degree
OOH News | The channel has launched an innovative outdoor campaign to promote the show, which will both shock and surprise viewers... read more |
| Sambhaav Media sends out a peace message
OOH News | The Ahmedabad based media company did its bit by launching a special public service message for 'peace' soon after the July blasts in the city... read more |
| OOH screens are 'all game' for the Beijing Olympics
OOH News | The OOH TV screen companies are doing their bit to celebrate Abhinav Bindra’s victory at the Olympics... read more |
| Times OOH encourages advertisers to innovate
OOH News | ‘Demonstration works best’ is the aim behind the new campaign by Times OOH... read more |
| Is OOH an afterthought for advertisers?
OOH News | It is TV and print that spring to the mind when marketers draw up their plans. Is OOH the poor cousin? afaqs! finds out... read more |
| Sambhaav Media expands its presence in Gujarat and beyond
OOH News | The media major of Gujarat has big expansion plans when it comes to OOH in its own state and in the neighbouring states... read more |
| “Execution in ambient media ideas has no limit”: Daniela Krautsack
OOH News | At the India Chapter of the IAA, founder of Austrian agency Cows in Jackets, Daniela Krautsack talked about the use and creativity of unconventional ambient media... read more |
| Indian Railways now open to advertising
OOH News | Airtel and Max New York Life Insurance are the first to take up the opportunity to advertise through the Indian Railways... read more |
| Laqshya gives Indore its first pedestrian overbridge with escalator
OOH News | Laqshya Outdoor will recover costs by leasing the properties as advertising space. IMC will earn revenue in the form of licence fees and the public will get global standard pedestrian utilities – a win-win model for all... read more |
| OOH Media goes the CSR way with a new campaign
OOH News | The new campaign called ‘Keep your city safe, Keep India safe’ has been created by OOH Media in- house. It talks about safety and the security crisis faced by the local people... read more |
| Integrid Media inks street furniture deal with Fumes International
OOH News | With this deal, the OOH arm of Integrid Media is all set to offer the next big thing in OOH – street furniture – as a medium to its advertisers... read more |
| HomeStop: An ambient solution for a retail store
OOH News | Shoppers Stop’s lesser known sister concern, HomeStop, has finally decided to step out of the shadows. Contract Advertising has launched an elaborate on-ground and ambient campaign to ensure footfalls in this home furnishings store... read more |
| Jumping out of the hoarding
OOH News | In an exclusive interview with afaqs! Mukesh Manik of Encyclomedia Networks talks about how a single eye catching, ‘jump out of the hoarding’ creative can multiply effectiveness many times vis-à-vis normal hoardings... read more |
| Pratap Bose goes ‘all out’ for a birthday wish!
OOH News | A billboard was seen on Tulsi Pipe Road in Mumbai bearing a birthday wish by a Pratap for his wife. When afaqs! investigated the billboard, assuming it was a teaser campaign, it turned out to be our very own Pratap Bose, COO, Mudra, wishing his wife, Seema... read more |
| Windows Live Search customises bus shelters in new OOH campaign
OOH News | Innovative creatives specific to the location grab eyeballs for Windows Live Search... read more |
| Five OOH companies in Kerala unite to form Screenery Media
OOH News | Screenery Media has bagged the outdoor advertising rights for the Indian stopover of the prestigious Volvo Ocean Race in December... read more |
| Absolute 3D Visions gives India its first spectacle-free 3D screens
OOH News | The company has launched 3D digital screens that can be viewed without special spectacles... read more |
| 3M launches digital signage brand and centre of excellence
OOH News | The centre of excellence, for the first time, provides clients with an opportunity to test digital signage software before finalising the platform. It enables customers to understand, evaluate and put together the various pieces of the digital signage puzzle... read more |
| Clear Channel restructures its Indian operations
OOH News | The company plans to break up its AOR and asset ownership businesses to provide better focus to each... read more |
| Indian Railways, Max New York Life Insurance enter into partnership
OOH News | Max New York Life has the sole advertising and promotional rights for the Delhi-Bengaluru Rajdhani Express... read more |
| Mayank Pande joins Big Street as regional vice-president, North and East
OOH News | Big Street aims to be the country's largest inventory aggregator in the OOH space... read more |
| Pradeep Guha adds OOH division, Street Culture, to Culture Company
OOH News | Sriram Iyer is Street Culture’s new CEO, while Swapna Desai is the COO... read more |
| Lux adopts five outdoor innovations for new variants
OOH News | The soap brand has launched outdoor innovations in the form of innovative billboards and building wraps for its new variants – Strawberry & Cream and Peach & Cream... read more |
| OOH Media appoints Ashutosh Parekh national content head
OOH News | Parekh is expected to strengthen the digital out of home agency’s content offering and strategies... read more |
| Future Media moves towards interactivity with GestureTek
OOH News | Interactivity gets a boost with GestureTek, the new technology from Future Media, which has been launched across malls... read more |
| Louis Vuitton goes the ‘larger than life’ way
OOH News | The luxury brand has grabbed attention with its giant trunk at Bengaluru Airport... read more |
| Reebok focuses on mass localisation
OOH News | Outdoor forms 15 per cent of the total advertising and marketing budget for the brand, reveals Shamim Sajid, director, marketing and products, Reebok India... read more |
| OAC 2008: O&M rules the roost with 19 metals
OOH News | The awards, currently in their fourth year, recognise talent in the OOH industry through 24 categories... read more |
| OAC 2008: Sam Balsara mediates Big Fight between 3 outdoor players
OOH News | On Day 2 of OAC 2008, Balsara moderated a session on the topic, ‘Worldwide, outdoor is multi-format; is India also headed there or will it continue to be predominantly hoardings only?’... read more |
| OAC 2008: Outdoor is more than pretty pictures, says Meenakshi Madhvani
OOH News | On the second day of the Outdoor Advertising Convention 2008, Meenakshi Madhvani, CEO, Spatial Access Solutions, spoke on what outdoor measurement can do on the industry as a whole... read more |
| OAC 2008: Beautification, not violation, is the approach
OOH News | Outdoor agencies from two different cities spoke about the scenario in each. Both seemed to believe in the idea of working towards making the city look better... read more |
| OAC 2008: Ten things they like and dislike about OOH
OOH News | Subhash Kamath, group CEO, Bates 141, and Ashish Bhasin, chairman, India, and CEO, Southeast Asia, Aegis Media, offered insights on how India can reach greater heights in outdoor media... read more |
| OAC 2008: Outdoor memorable medium, not reminder medium: Piyush Pandey
OOH News | Pandey of O&M iterated that outdoor needs to be treated better and not put in the bottom 5 per cent of a media plan... read more |
| OAC 2008: RA Rajeev attacks the state of OOH
OOH News | New policy guidelines, the outdoor industry’s so-called ‘disregard’ for public interest and constraints in the outdoor space were some of the thought provoking points that Greater Mumbai’s additional municipal commissioner raised... read more |
| OAC 2008: Innovation cannot be a one-time thing: Sunder Hemrajani, Times OOH
OOH News | Hemrajani of Times OOH discussed the role of innovation in out of home, the imperatives and the challenges... read more |
| OAC 2008: Radio and outdoor – a match made in heaven
OOH News | Several prominent people from the industry made thought provoking presentations. Apurva Purohit, CEO, Radio City, and president, AROI, spoke about how to integrate FM radio and outdoor advertising... read more |
| Storyboard comes to the Capital with StoryRoad
OOH News | The on-ground campaign, StoryRoad, denotes the completion of seven years of Storyboard, CNBC-TV18’s advertising and marketing programme. The campaign will go to Mumbai and Bangalore... read more |
| Warburg Pincus to invest Rs 276 crore in Laqshya Media
OOH News | Having built a strong business in India, Sri Lanka and the UAE, Laqshya Media plans to expand its business across West Asia, Africa and Southeast Asia... read more |
| AccuRide AdBikes ride into cities
OOH News | A new, eye-catching, mobile ‘on-ground’ form of advertising is now available for advertisers... read more |
| VIA OOH adds new properties to portfolio
OOH News | In 90 days, VIA OOH has acquired a number of properties and plans to do brand specific innovations soon... read more |
| Get creative with social issues and win Rs 1 lakh
OOH News | This competition is for a social awareness OOH campaign that will be implemented by the IOAA on an all India basis... read more |
| MPG gets Active in the OOH space
OOH News | The Havas media group owned entity has got into a joint venture with Skyline Outdoor Media to provide out of home media services... read more |
| Outdoor advertising competes with life: Prasoon Joshi
OOH News | Prasoon Joshi of McCann Erickson has been nominated president of the Outdoor jury at Cannes 2008. In a conversation with afaqs!, Joshi spoke about the new feather in his cap and about his views on the outdoor industry in India... read more |
| OOBY awards announced, Mudra in the pink
OOH News | The awards that were announced in association with afaqs! in February saw a good number of entries... read more |
| E-kiosks: the new OOH tool
OOH News | Multiconvenience e-kiosks that offer advertising opportunities have hit the Indian market... read more |
| OOH Media offers Flexicast to advertisers
OOH News | The company has launched the new media planning tool to help advertisers decide which of their 4,600 screens to use... read more |
| The art of tailor-made in-store commercials
OOH News | At the Future Media organised event in Mumbai, industry bigwigs discussed ways of creating and adapting communication for in-store TV, the emerging retail medium... read more |
| Taxi advertising: It’s an ad-cab world
OOH News | Advertising options in out of home are growing, with taxi companies providing multiple ad spaces... read more |
| Rickshaws: No longer just a transport option
OOH News | Raipur based Rajat Advertising is giving OOH advertising a boost in small towns and rural areas with its innovative ‘adrickshaws’... read more |
| Limca to paint the highways in its colours
OOH News | The soft drink brand will use messages on trucks and ‘dhabas’ to attract consumers... read more |
| International OOH innovations now come to India
OOH News | The India based EncycloMedia Networks, which delivers solutions and strategies for outdoor and retail advertising in more than 20 countries, has entered into a joint venture with Floorgraphics Inc., the global leader in floor advertising, which holds more than 80 per cent of the global market... read more |
| NavDunia takes to outdoor advertising to reach Bhopal readers
OOH News | NavDunia, a Hindi daily from the NaiDunia Group, was rolled out in Bhopal on May 9... read more |
| OAC 2008: Venue shift to make space for more
OOH News | In its fourth year, the OAC moves to a new venue to accommodate more delegates and display more entries... read more |
| Rajasekharan to head marketing at Galaxy Entertainment
OOH News | After Shashi Kalathil, ex-CEO of Neo Sports, moved to Galaxy Entertainment, another member from Neo Sports has joined Galaxy... read more |
| Hemanth Shah to join Times OOH
OOH News | Shah will join as executive vice-president and head, revenue, for Times Out Of Home (Times OOH)... read more |
| Perfume brand launch touches the sky, literally
OOH News | Perspectrum, the integrated marketing communications arm of Percept Ltd, recently launched Ajmal’s French line of perfumes on a Kingfisher aircraft 30,000 feet above the ground... read more |
| STAR Plus builds excitement around Panchvi Pass with on-ground activation
OOH News | A high voltage out of home activity generated even more craze and curiosity for the game show featuring Shah Rukh Khan, which began last week... read more |
| Ex-COO of Times OOH, Farid Kureshi, floats own outdoor venture
OOH News | Kureshi’s new venture, called Via OOH, has big plans for the out of home sector... read more |
| Orienta Cine Advertising bags on-screen media rights for Fame Multiplex
OOH News | Orienta Cine Advertising has got the on-screen advertising rights for Adlabs’ multiplexes, too... read more |
| A bus ride for Reebok’s HexRide
OOH News | Reebok has launched an eye-catching innovative outdoor campaign in Delhi for its new product, HexRide, in which it has taken the actual footwear on-ground... read more |
| B(u)ILT to remember
OOH News | The office stationery brand, BILT Matrix, has launched a campaign to ensure visibility in the competitive market. Why let things fall out of your head? Jot them down instead, seems to be the message... read more |
| Sky Wars Part II: Round goes to Air Deccan
OOH News | After Kingfisher’s spin-off on Jet Airways’ outdoor ad last year, the war continues with Air Deccan now taking a pot shot at JetLite’s campaign... read more |
| Tata Indicom: Now advertising on bills
OOH News | Network Media Solutions has chalked out a plan for Tata Indicom, wherein the company can get advertisers to bid for space on the telecom and broadband bills it sends out... read more |
| Now humans will carry screens out of home
OOH News | In conjunction with Mass Media Makers, Pixman Nomadic Media brings to India a new breed of advertising in which the screen is carried by a local ambassador to where the target audience is most likely to be... read more |
| Screen Media India 2008: The fifth screen of OOH
OOH News | Chetan Madaya, CEO, Laqshya Digital, and group chief strategy officer, Laqshya, spoke about the new and more lucrative Out of Home Vision... read more |
| Screen Media India 2008: Digital signage can be a strategic medium
OOH News | The panel of speakers included Pranesh Misra, global director, marketing accountability, Lowe & Partners Worldwide; Kamal Oberoi, chairman and managing director, M&C Saatchi; and Sudha Natrajan, joint president, Lintas Media Group... read more |
| Screen Media India 2008: The very bright future of OOH
OOH News | Ishan Raina, CEO of OOH Media, talked of how the future of OOH is going to be very bright because of the changes in the lifestyle of the consumer... read more |
| DMRC, Kotak first to use in-tunnel advertising in India
OOH News | C2E provides the technology to run a 'reverse movie': The audience is moving, while animated film frames are lit up in the tunnel spaces. The first advertiser to try this new kind of advertising is Kotak Life Insurance... read more |
| Can solar energy really power outdoor hoardings?
OOH News | 360 Degree Automation, manufacturers of solar powered LED lighting systems for outdoor hoardings, have unveiled a hoarding in Mumbai that uses solar energy, thereby saving on electricity and avoiding load shedding problems... read more |
| Saatchi creates a ‘pillar of strength’ for Calcium Sandoz
OOH News | In an OOH innovation for Calcium Sandoz, Saatchi & Saatchi has created a giant bone over a pillar supporting a flyover in Mumbai... read more |
| Outdoor Advertising Awards gears up for 2008
OOH News | The last date for sending in entries is April 30... read more |
| OOH Media announces OOBY awards
OOH News | OOH Media has initiated the OOBY awards for excellence in the digital world in partnership with agencyfaqs! The awards will recognise a worthy social cause that is well depicted through the digital medium... read more |
| A yell of a time at StressBUSter
OOH News | Arc Worldwide conducted an outdoor activity for Tata Salt Lite in which the importance of releasing stress was conveyed effectively... read more |
| Bajate Raho on the streets
OOH News | Red FM has taken to the streets to garner votes for its Bajate Raho awards, which will be hosted as an on-ground event this year... read more |
| Sprite to talk straight to young consumers this summer
OOH News | The brand has plans on launching an extensive OOH activity to support its new positioning, ‘Seedhi Baat, No Bakwaas’... read more |
| More engaging BP petrol stations
OOH News | Future Media entered an alliance with Bharat Petroleum, where a network of television screens would be placed across its petrol stations... read more |
| Why Welspun spun the longest towel in the world
OOH News | As part of the Republic Day festivities, recently, Welspun put its trademark towel – the longest in the world – out on display at the Ansal Plaza Mall in New Delhi... read more |
| In-Store Asia 2008: Empower the nano retailer to create a retail revolution
OOH News | Manish Shukla, managing director, Retailscape, talked about how it is possible to improve the retailing standards of the vast unorganised sector, which forms 95 per cent of the retail market in India, so that it can be beneficial for all manufacturers and marketers... read more |
| In-Store Asia 2008: Journey of a brand
OOH News | On the second day of In-Store Asia 2008, S Subramanian, head, modern trade, Marico, talked about the challenges of shopper marketing in India... read more |
| In-Store Asia 2008: Create relevant shopping experience to win loyalty
OOH News | At In-Store Asia 2008, Andy Murray, global chief executive officer, Saatchi & Saatchi X, talked of how it was possible for store owners to build a distinct brand in a retailer’s world... read more |
| Love overflows to the outdoors this February
OOH News | Out-Of-Home Media will conduct a month long activity to promote Valentine’s Day with love tips and quotes... read more |
| Times OOH receives Rs 200 crore from Goldman Sachs, Lehman Brothers
OOH News | TIM has been valued at Rs 1,200 crore, and both Goldman Sachs and Lehman Brothers have acquired an equity stake of 8.28 per cent each... read more |
| OOH toots into railway stations!
OOH News | The plasma screens set up in Chennai, Hyderabad, Bangalore and Pune deliver information about the arrival and departure of trains and, in between, ads... read more |
| Nissan Teana: Shining bright on Delhi’s roads
OOH News | The neon lit outdoor piece for the luxury sedan is grabbing eyeballs in the Capital... read more |
| Tata and Maruti choose to do it differently at Auto Expo 2008
OOH News | Tata Motors used holographic images and no models to showcase the Nano, its “lakhtakia” car, while Maruti Suzuki looked to nature with its “colours of life” rainbow theme... read more |
| One and a half years and 500 contracts: LiveMedia
OOH News | From a quiet beginning in 2006, LiveMedia has worked its way up slowly and steadily... read more |
| The Mumbai Festival goes OOH!
OOH News | TMF has tied up with Out-Of-Home Media to be its exclusive out of home TV partner... read more |
| Pond’s Age Miracle: Casting a year long spell
OOH News | Pond’s Age Miracle completes a year in the Indian market this month... read more |
| Spiderman casts a web for Big FM, Hyundai i10
OOH News | Big FM has rolled out an innovative campaign in five cities in which Spiderman look-alikes invite people to participate in a contest that could win them an i10... read more |
| Branded lenticular displays to go up between Churchgate and Virar stations
OOH News | Network Media Solutions has bagged a three year contract from Indian Railways to put up 360 branded lenticular displays at 90 platforms and 28 stations between Churchgate and Virar... read more |
| Big FM’s Anisha Banerji moves to Big Street as national sales head
OOH News | Banerji is an English graduate from Delhi University and has more than 11 years of experience in sales, startups and business development... read more |
| High recall of slogans on OOH media vehicles: study
OOH News | OOH Media and Nielsen Media Research have conducted a study on the response generated by out of home media... read more |
| Look who’s winning on Nach Baliye 3
OOH News | A digital billboard that gives out the percentage of votes garnered by the finalists is displayed at Mahim causeway... read more |
| Leo Burnett launches campaign on sexual harassment
OOH News | Leo Burnett’s social responsibility cell, Leo Hope, has launched the Lehar campaign against eve teasing and sexual harassment for an NGO called Akshara... read more |
| Interactive Television responsible for on-screen rights for Fun Cinemas
OOH News | Interactive is considering a suitable package of on and off screen advertising for Fun Cinemas in 11 multiplexes... read more |
| Madhya Pradesh makes waves on the outdoor radar
OOH News | Buses in their entirety are used as outdoor communication in several cities of the state such as Indore and Jabalpur... read more |
| JWT’s outdoor HIV/AIDS awareness stint
OOH News | The objective of the activity was to create awareness, not about how HIV is spread, but about how HIV infected people are neglected emotionally and physically by people around them... read more |
| Prasoon Joshi to head Cannes Lions 2008 Outdoor jury
OOH News | Joshi has won more than 400 national and international advertising awards, including gold, silver and bronze lions at Cannes, Ad Fest Asia, One Show, D&AD and Clio... read more |
| JCDecaux’s Kaler to head West operations for OOH Media
OOH News | Selinda Kaler has experience of more than 15 years in the UK media market... read more |
| Pushing the thin red line into public view
OOH News | OOH Media has launched an audiovisual campaign on HIV/AIDS awareness on its OOH screens across India... read more |
| Phoenix Mills ‘enhances’ its mall experience
OOH News | The ad spends for the ambient space is estimated to be Rs 1.5- 2 crore... read more |
| Music at the touch of a button – Lenovo’s cool initiative
OOH News | Lenovo has partnered with Radio Mirchi 98.3 FM to dish out music from a life sized laptop created at Linking Road, Bandra, to highlight the impressive features of its new Y410 range of notebooks... read more |
| vJive Networks joins hands with The NewsMarket
OOH News | The NewsMarket provides online content in the form of news videos to 13,000 media outlets and news organisations in 193 countries. Under this partnership, it will supply vJive Networks with access to thousands of video clips in India... read more |
| ‘Mail Today’ paints the capital red
OOH News | With a campaign beginning with outbursts in outdoor, and in radio and print, ‘Mail Today’ has earmarked Rs 30 crore as its marketing and advertising spend for the fiscal... read more |
| Big FM puts the spotlight back on in-theatre advertising
OOH News | The concept, which was introduced by the radio channel in select Mumbai and Hyderabad theatres, has been well received by the audiences... read more |
| View 24*7 to expand reach of OOH TV channel Sellivision
OOH News | The company plans to roll out 10,000 OOH screens in the next five years... read more |
| Jet creates ‘space’ and how!
OOH News | The airline has done away with an entire row in order to provide more legroom... read more |
| Digital Signage Asia ’07: Response as important as reach for marketers
OOH News | At Digital Signage Asia 2007, Ambika Srivastava, chief executive officer, ZenithOptimedia, talked about the effectiveness of digital signage for advertisers today... read more |
| Digital Signage Asia ’07: Customise content for digital OOH, separate it from TV
OOH News | Alex Hughes, strategic director, Amigo Digital, UK, talked about how advertisers can compete for attention by developing specific content for digital OOH networks... read more |
| Digital Signage Asia ’07: Growing opportunities in India
OOH News | Govind Shrikhande, chief executive officer, Shopper’s Stop, discussed the way brand communication has advanced in India and the opportunities today for digital communication networks... read more |
| Digital Signage Asia ’07: Consider ambience when formatting in-store TV: Partho Dasgupta
OOH News | Partho Dasgupta, CEO, Future Media, highlighted the factors to keep in mind while formatting content for in-store television... read more |
| Reliance urges you to ‘unlock’ your money’s idleness
OOH News | Reliance Mutual Funds is carrying out expansive outdoor activities in an attempt to entice investors... read more |
| Ambi Pur spreads fragrance to malls, multiplexes with OOH activity
OOH News | Malls, multiplex activity and a contest with a car as the prize were all part of the outdoor campaign. The budget is around Rs 1.5 crore... read more |
| Times OOH appoints Sunder Hemrajani as MD
OOH News | It's a new position created by the company sighting the unprecedented growth in the out-of-home (OOH) industry... read more |
| Times OOH Media reveals new brand identity
OOH News | The company will now be simply called ‘Times OOH’ instead of Times Out-Of-Home Media... read more |
| Rediffusion DY&R only Indian agency to win at AOA Awards
OOH News | Rediffusion has won a bronze for its work on Zydus Cadila in the Innovative Media Campaign category... read more |
| Jet Airways makes reading between the ‘shelves’ easier
OOH News | As part of a recent OOH activity undertaken by the airline brand and its OOH agency, Primesite, Crossword bookstore visitors found themselves captivated by more things than books... read more |
| Starcom bets on Navia in Malaysia
OOH News | The Starcom MediaVest Group has introduced Navia Malaysia, an out-of-home specialist in the country... read more |
| Advertisers give green signal to Bluetooth magic in Bangalore
OOH News | TELiBrahma Convergent Communications has identified the power of Bluetooth advertising. It has installed a Bluetooth advertising platform in Bangalore’s Commercial Street... read more |
| Mediaware develops ERP System for OOH
OOH News | The company is banking on the outdoor medium, which is fast changing from a disorganised (or at best semi-organised) sector to a highly organised sector... read more |
| SpiceJet to spice up in-flight
OOH News | Aiming at a total revenue of Rs 1,300 crore for this year, the company is expected to earn about Rs 100 crore as ancillary revenue. Last year, the company closed at a revenue of Rs 750 crore, and an ancillary revenue of around Rs 35 crore... read more |
| BPL Mobile gets gangs on billboards
OOH News | BPL Mobile’s new campaign lets people upload pictures on its website and get an opportunity to appear on a billboard... read more |
| Rediffusion DY&R, TBWA make it to AOA 2007 finalists
OOH News | Rediffusion has five finalists for its work on Zydus Cadila. TBWA India has one finalist for Pril Washing Powder... read more |
| Jagran Engage’s Indrajit Sen moves to Stroer Media
OOH News | Sen had been with Jagran Engage ever since its inception in early 2006. He will join Stroer Media as its country head and CEO... read more |
| Indore to get loos with ads from Laqshya Media
OOH News | Laqshya Outdoors, a subsidiary of Laqshya Media, will construct and maintain 25 modern public toilets in exchange for ad revenues through advertising space... read more |
| Finally, OOH has its own industry body
OOH News | The Indian Outdoor Advertising Association has been set up by companies in the out of home space for the purpose of lobbying with the government to create a uniform regulation to safeguard their interests... read more |
| TDI Media Services wins OOH duties for ‘Vogue’
OOH News | Since the magazine stands for class and has a premium positioning, prime locations across Mumbai, Delhi and Bangalore have been captured for the out of home communication... read more |
| Willis D'Monte roped in as director, BIG Street
OOH News | At BIG Street, apart from leading the team, Willis will be in-charge of the day-to-day operations. With an in-depth understanding of the OOH medium, he will provide strategic direction to various clients in planning and implementation of OOH... read more |
| Action outdoors as OOH Media acquires AdImpact
OOH News | With this acquisition, OOH Media will be adding 500-600 screens to its existing 3,000-strong network in the country... read more |
| Big FM launches out-of-home division, Big Street
OOH News | Big Street is contemplating a unique combination of integrated offerings with its OOH services as a differentiating factor... read more |
| Guest Article: Think about Mumbai’s hoardings, says Indrajit Sen
OOH News | When limited media formats owned by a limited number of parties are emphasised, then, obviously, devious minds come to devious conclusions... read more |
| Laqshya wins advertising rights for new Hyderabad airport
OOH News | The business is estimated to be worth Rs 2,500 crore... read more |
| Digital Signage Asia 2007 to address ad industry
OOH News | The event will be held on November 21-22 in Mumbai, and is the first event of its kind – highlighting digital signage solutions and challenges in Asia... read more |
| Ravi Deshpande on jury for Asia Outdoor Advertising Awards
OOH News | Earlier in the year, Deshpande judged the Dubai Lynx Awards 2007... read more |
| Winners to get outdoor fame in Radio City campaign
OOH News | One winner of the contest from each station will find herself featured on a prominent billboard in the city on July 13, 2007, for everyone to see... read more |
| First outdoor media measurement tool to be launched in India
OOH News | The tool will be known as the Indian Outdoor Survey (IOS). Phase 1 of the coverage plan will start in December 2007 and will cover two cities, Chennai and Ahmedabad... read more |
| OAC 2007: Will the small fish survive?
OOH News | At OAC 2007, experts such as Pratap Bose, Indrajit Sen, Amrit Pal Singh and Noomi Mehta discussed the various issues in the outdoor industry in the wake of international players entering India... read more |
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