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Top OOH News
OAC 2010 scheduled for June 11-12; to explore 'From fragmentation to fraternity'
Outdoor Advertising Convention (OAC) 2010 will feature a larger expo space; drops Poster category...
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Recent OOH Stories
MCD strengthens its drive against illegal outdoor ads
OOH News
| The civic authority is on a drive to bring down all illegal outdoor advertisements in the city, before the upcoming Commonwealth Games...
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Future Generali unlocks your investments out of home
OOH News
| The insurance player has employed an interesting mix of outdoor innovations and below-the-line activities to generate leads for its flagship ULIP plan...
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Labelzine: Message on a bottle
OOH News
| The on-product medium allows brands to communicate, interact and reward consumers...
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Subway gets cost-effective for its first national outdoor campaign
OOH News
| For its first national outdoor campaign, the sandwich restaurant has used on-vehicle advertising on cabs and other cars, in nine metropolitan and tier II and tier III cities...
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Yahoo! creates high visibility out of home
OOH News
| As part of Yahoo's ongoing global campaign, It's You, the company is creating high visibility with a phased outdoor campaign...
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MPG Active appoints Rajeev Luthra as business director
OOH News
| With 18 years of experience, Luthra moves in from soft skills firm IQ Ideas, where he was partner...
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Exclusivity is key for Minute Maid's new Nimbu Fresh
OOH News
| Branding, signages and in-store contests help build exclusive brand presence for the new Minute Maid variant...
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Haryana government weeds out illegal hoardings
OOH News
| Within a few weeks of introducing Haryana's first outdoor policy, the authorities are cracking down hard on illegal outdoor ads...
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In full bloom: STAR launches a fragrant campaign for new show, Sasural Genda Phool
OOH News
| Marigold flowers on hoardings and other creatives grab eyeballs for STAR Plus' new light-hearted show...
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South African Tourism woos Indian travellers with OOH campaign
OOH News
| The tourism board taps regional markets for the first time with clutter-breaking advertising...
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>> OOH Archive Stories