Top OOH News
NY-based Fuel Outdoor takes a green approach to outdoor advertising
The company goes the green way by installing 600 Solar Bus Shelters in Miami... read moreRecent OOH Stories
- Cool stop: AC bus shelters chill Dubai
OOH News | Indian group Laqshya Media’s subsidiary, Right Angle Media, has introduced trendy air conditioned bus shelters in Dubai... read more - Wherever you fly, ads will follow
OOH News | At present, Ad-Air is acquiring sites on the Indian subcontinent – it hopes to have sites ready for sale in 18 months’ time... read more - People pay most attention to digital signage
OOH News | According to a 'Digital Out of Home Media Awareness & Attitude Study' by Online Testing eXchange (OTX), some 63% of people surveyed say digital signage attracted their attention, as compared to 58% for billboards, 57% for magazines and 56% for TV... read more - Taxis in New York to have touch screen monitors
OOH News | The Taxi and Limousine Commission has given the green signal for touch screen monitors in 13,000 city taxis in New York; this would enable travellers to pay by credit card, read news stories and see an electronic map of where their taxi is going... read more - Asia Outdoor Advertising: There’s a need to change the client’s mindset
OOH News | On the final day of the AOA awards, Craig Harvey, media director, Synovate Asia Pacific, stressed on the need for research options in the out-of-home category, which will ensure better acceptance and credibility with clients... read more - Asia Outdoor Advertising: What outdoor must get right
OOH News | After the promise of riches to come on Day 1, it was time to explain some responsibilities for OOH on Day 2 of the AOA... read more - Asia Outdoor Advertising: Speakers promise action as OOH booms
OOH News | For the small Indian contingent, the event provided a firsthand opportunity to check out some great innovative OOH applications and to get a glimpse of the future... read more
