Wherever you fly, ads will follow OOH News | At present, Ad-Air is acquiring sites on the Indian subcontinent – it hopes to have sites ready for sale in 18 months’ time... read more
People pay most attention to digital signage OOH News | According to a 'Digital Out of Home Media Awareness & Attitude Study' by Online Testing eXchange (OTX), some 63% of people surveyed say digital signage attracted their attention, as compared to 58% for billboards, 57% for magazines and 56% for TV... read more
Taxis in New York to have touch screen monitors OOH News | The Taxi and Limousine Commission has given the green signal for touch screen monitors in 13,000 city taxis in New York; this would enable travellers to pay by credit card, read news stories and see an electronic map of where their taxi is going... read more
Asia Outdoor Advertising: There’s a need to change the client’s mindset OOH News | On the final day of the AOA awards, Craig Harvey, media director, Synovate Asia Pacific, stressed on the need for research options in the out-of-home category, which will ensure better acceptance and credibility with clients... read more
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