afaqs! news afaqs! > the complete Indian advertising, media & marketing site http://www.afaqs.com/news/index.html en-us us@afaqs.com webmaster@afaqs.com Government of Delhi invites agencies for Civility Five agencies have been shortlisted for the second round of presentations http://www.afaqs.com/perl/news/story.html?sid=24392 IAMAI Conference: Engaging content will work better on internet The first session was aimed at relevant content creation and ways of monetising it http://www.afaqs.com/perl/news/story.html?sid=24393 IAMAI Conference: Brand champions are media agnostic The fourth session discussed the role of the digital agency and how marketers can use the technology to their advantage http://www.afaqs.com/perl/news/story.html?sid=24394 IAMAI Conference: Mobile advertising has a long and complex road to travel The mobile advertising industry has a long way to go, though the platform provides marketers with unique characteristics and advantages http://www.afaqs.com/perl/news/story.html?sid=24395 IAMAI Conference: Is there a tradeoff between online and offline? While online might not ever take over mass media campaigns, yet, marketers are realising the importance of having a good social plan http://www.afaqs.com/perl/news/story.html?sid=24396 MTV and Kurkure go 'desi' with Rock On Kurkure Desi Beats Rock On with MTV is a reality talent hunt show for a 'desi' band. The auditions for the show will take place in four cities - Delhi, Mumbai, Bengaluru and Kolkata http://www.afaqs.com/perl/news/story.html?sid=24397 Big Cinemas enters strategic alliances to tap Gujarat and UP Big Cinemas has tied up with Sambhaav Media and Media Prophet to market local properties in Gujarat and Uttar Pradesh, respectively http://www.afaqs.com/perl/news/story.html?sid=24398 Mediabrands and Microsoft launch Media Operations Management System Media Operations Management System will develop software to automate complexity and build custom applications http://www.afaqs.com/perl/news/story.html?sid=24399 ESOMAR: Clients demand integrated end-to-end solutions from research agencies At the first edition of the ESOMAR in India, the eminent panellists discussed various topics such as the minuscule size of the Indian research industry, the impact of recession on research, and making the discipline more client-friendly http://www.afaqs.com/perl/news/story.html?sid=24400 Tata Indicom's media duties awarded to Square Circle Outdoors Square Circle Outdoors has won the out of home (OOH) media duties of Tata Indicom, the CDMA services brand of Tata Tele Maharashtra. Recently, Tata DOCOMO's (the GSM services brand) outdoor media duties were awarded to OMI for Maharashtra (excluding Mumbai) and Goa; and Navia Asia for Mumbai http://www.afaqs.com/perl/news/story.html?sid=24401