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Iodex HeadFast: Forehead is the new painful canvas

Wed, 01 Sep 2010 7:30:00 GMT

Making its foray into the headache relief category, with its latest commercial on air, the brand from the stable of GSK makes a new promise of instant relief.

Taarak Mehta Ka Ooltah Chashmah proves that content works independent of channel

Wed, 01 Sep 2010 7:30:00 GMT

To survive in the GEC space, SAB TV needs to broad base its properties in order to cater to varying tastes of a majority of the TV viewing audience.

Trevor Beattie's BMB enters India in 50:50 joint venture with Madison

Wed, 01 Sep 2010 7:30:00 GMT

With the JV, Madison World's advertising business, mc2, will be merged and the new entity will be called BMB Madison Advertising.

Monster.com calls for digital pitch

Wed, 01 Sep 2010 7:30:00 GMT

The job portal is scouting for both digital creative and media partner.

LMG bags media mandate for Intex Technologies

Wed, 01 Sep 2010 7:30:00 GMT

The account size is pegged at Rs 35 crore.

IRS Q2, 2010: Negligible decline of daily readers in Greater Mumbai

Wed, 01 Sep 2010 7:30:00 GMT

The total readership of any Marathi daily is down by 2.5 per cent, while English dailies have maintained a status quo - losing a negligible number of 6,000 readers.

Right word, right time

Wed, 01 Sep 2010 7:30:00 GMT

Communicating to the affluent should neither be too overt nor too covert. Striking the right balance will achieve the goal.

Encompass Events and Wizcraft bag most golds at EEMAX 2010

Wed, 01 Sep 2010 7:30:00 GMT

The second edition of the EEMAX awards saw 25 event and activation agencies walk away with 67 awards in all.

Clean & Clear: Revving up Confidence

Wed, 01 Sep 2010 7:30:00 GMT

The brand has launched a teen talent hunt across six metros, covering more than 110 colleges and reaching over 100,000 teenagers.

Pixels that form a picture of profit

Wed, 01 Sep 2010 7:30:00 GMT

Despite their slugfest on the high street, Korean chaebols Samsung and LG have independently charted a similar strategy that will see India operations carve out a larger slice of their global turnover.

Britannia to raise prices by 5-10%

Wed, 01 Sep 2010 7:30:00 GMT

With rising input costs, Britannia will raise prices across its products by five to 10 per cent, said Vinita Bali, managing director, at the sidelines of an event of the Britannia Nutrition Foundation.