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30 results found in news section showing page 1 of total 2 page(s).
  • Twitter Promoted Video: Will this work in India?

    Twitter recently unveiled a new advertising programmme that delivers "promoted videos" to the tweet stream of users. afaqs! explores how viable this feature is for Indian advertisers. ...

  • Maybelline hangs out with Alia Bhatt

    The digital campaign is targeted at the young, contemporary cosmopolitan girl who is attuned to fashion and loves to experiment with make-up products. ...

  • Going beyond likes and tweets

    Traditionally-distributed brands find an effective digital RoI in e-commerce. ...

  • Brands back to feature phones

    Targeting users of feature phones, brands are choosing the very Indian habit of missed calls over Western tools, for their mobile phone campaigns. ...

  • Using Cotton Everyday

    The digital campaign wants to make cotton a part of consumers' daily conversations. ...

  • #VibeTheGoal to empower YUWA

    The digital campaign is aimed at raising funds for sports equipment and educational resources for the young girls of YUWA, a football programme. ...

  • eBay India: Re-discover Yourself

    Through a digital film, the e-commerce brand encourages young, e-shoppers to find their true calling. On the virtual shelves of eBay, of course. ...

  • FoxyMoron bags a bronze in Facebook Studio Awards

    Mumbai-based digital agency FoxyMoron stands out as the only Indian agency to have won in the 2014 Facebook Studio Awards. ...

  • Garnier Fructis woos women with 'Blind Use Test'

    The on ground and online activation was conducted in various cities across the country including Pune, Patna, Guwahati, Ludhiana, Lucknow, Jaipur, Coimbatore and Vijayawada. ...

  • Roaring Success

    The growth of online seems to have released India's laughing gene. A whole bunch of new names have got Indians online rolling in the aisles. Among them: Faking News, Unreal Times, The Viral Fever, All India Bakchod, Garbage Bin and The Vigil Idiot. Be it spoof, parody or satire, they make a wry commentary on the state of Indian society. Indians can't get enough of them. ...

  • McCann Erickson bags six metals at Olive Crown Awards 2014

    The agency bagged four gold and two silver metals. Dentsu won three awards, while DDB Mudra, FCB Ulka Advertising and Team HUL won two awards each. ...

  • When one Facebook Page tags another

    Facebook has made it easier for businesses to cross-promote each other by allowing Facebook Brand Pages to tag other pages and broadcast those posts to a wide audience. Will the feature prove to be a virtue or a vice for brands? ...

  • Indian Magazine Congress 2014: The social edge

    The panel discussion focussed on how digital, especially social media, can help magazines. ...

  • Indus Pride enthrals with 'Spice Art'

    Visitors at Kala Ghoda Festival experienced a unique initiative and discovered a brew of spices. ...

  • Garnier Pure Active: Treating pimples, Bollywood style

    The brand has released famous movie posters that convey how pimples have not spared anyone in Bollywood. ...

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