2 results found in news section. 'Mahasangams' 2.0: Why TV channels love this strategy Media Sankalp Dikshit | Thu, 01 Feb 2018 Previously done for creative purposes, cross pollination of characters and storylines is now a business strategy for GECs. A look at the trend. Sony's big digital push for Ram Kapoor's new show Media afaqs! news bureau | Fri, 27 Feb 2015 Besides launching the promo of 'Dil Ki Baatein, Dil Hi Jaane' on digital first, the channel is also showcasing behind-the-scenes videos and interview with Mahesh Bhatt to create buzz.