143 Socio-economic variables for strategic decisions
From The Mobile Indian
There's a new fragrance in town - Engage!
The first series to appear on the channel is Transporter, which premieres on January 25. ...
Sony Pix has launched a 360-degree promotional campaign to give an adventurous experience to its viewers by engaging them with on-ground activities and online games. ...
Shoppers posed for pictures with the Smurf cartoon characters and were also given Smurf goodies including miniature Smurfs and masks distributed to kids. The kids and their parents also danced with the characters on the 'Smurfs song' at the malls. ...
According to industry sources, the channel has earmarked an estimated Rs 8-10 crore for its overall media and marketing spends which includes media (print, TV, radio), outdoor, creative and below the line activities. Mass media, meanwhile, will consume the major chunk of the overall pie. ...
The IPL (Indian Premier League), the much-sought after television property, is becoming a hot flavour even for the English movie genre. ...
The channel will launch three branded properties in March to help increase channel sampling and appointment viewing. ...
Prasoon Pandey of Corcoise Films shares a few stark moments that have stayed with him through many edits ...
The two channels have launched initiatives that help them engage their respective TGs with their titles, and thereby, the channels ...
English and world cinema channels in the country are increasingly resorting to other media, apart from television, to increase their viewer base ...
With a summer line up of movies and a campaign around it, PIX gets ready to cash in on the IPL tournament ...
The panel discussion focused on whether the use of Hinglish meant the emergence of a new language or the decline of the original languages ...
