15 results found in news section.
"It becomes important to leverage our parent brand to take on the likes of Pulse": Krishna Rao, Parle ProductsFoods
Sunit Roy | Mon, 24 Jul 2017
Krishna Rao, category head, Parle Products, is talking about his recent ad - part of a three-film campaign - that reminds the viewer that brands like Kaccha Mango Bite, among others, belong to Parle.
Ashee Sharma | Wed, 27 Apr 2016
A look at how the 14-month-old brand touched the Rs 100 crore mark.
Other | Thu, 27 Nov 2014
Move to focus on master brands such as Parle-G, Monaco, Hide & Seek, Mango Bite.
afaqs! news bureau | Wed, 16 May 2012
Complaints against Euro Fashion Inners, Vodafone, Pernod Ricard and Dainik Jagran were upheld. Complaints against TV ads reduce as complaints against print ads continue.
afaqs! news bureau | Fri, 06 Jan 2012
TME-MPG recently entered into a strategic alliance to provide value-added media planning and buying services to clients of Rediffusion-Y&R and Everest Brand Solutions. Prior to this, the media business of Parle Products was divided between Maxus and TME.