60 results found in news section.
Shweta Mulki | Fri, 22 Dec 2017
Brands need to learn new tricks to get around this reality, feel experts.
"FMCG products likely to move slower off the shelves": Prabhakar Mundkur on the effects of demonetisation on marketingMarketing
Other | Thu, 01 Dec 2016
A segment-by-segment analysis.
Other | Fri, 04 Nov 2016
Cyrus Mistry's removal from Tata Sons would have a minimal effect on the consumer of brands in the Tata Group. But the question is, whether a leader's status have an impact on the brand at all.
"The opportunity for marketers is purely hypothetical at the moment": Prabhakar Mundkur on Pokémon GoDigital
Other | Wed, 20 Jul 2016
A look at the augmented reality-based game through the lens of our special guest columnist.