143 Socio-economic variables for strategic decisions
From The Mobile Indian
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The channel invests about 50-60 per cent of its advertising revenues on content acquisition, annually. ...
The first series to appear on the channel is Transporter, which premieres on January 25. ...
Interestingly, Pix has been consistently concentrating on the day-part build up strategy for a while now. ...
Every afternoon, two movies will be telecast back-to-back between 12 noon and 5:30 pm. The commercial time during the movies will also be decreased by 20-25 per cent. ...
English movie channel Sony Pix will complete five years of operation in April 2011. The channel changes positioning to 'Hollywood is here'. ...
Sony lost 14 GRPs in the current week ended May, 18, as per the TAM data provided by subscribers. ...
This is the first grand football event acquired by the newbie in the sports genre. ...
The companies continue to invest heavily here despite the losses in key businesses such as TVs abroad. ...
While SET Max remains stable at 224 GRPs, GECs seem to be gaining viewership. ...
Of the 25 most viewed handsets in India, 14 were from Indians players as compared to 11 from global brands. ...
The signals of the other action channel, Fox Action Movies, have been discontinued. ...
