57 results found in news section.
PepsiCo India aims to reduce sugar in fizzy drinks
BeveragesOther | Wed, 03 May 2017
Will transform portfolio 3 years ahead of time: Vipul Prakash, senior vice-president of the company.
"I've told my agency I want to clock at least 10 million YouTube views in a week": Piruz Khambatta on Rasna ad
BeveragesSuraj Ramnath | Mon, 27 Feb 2017
A look at the brand's summer campaign that features actors Ram Sethi and Daisy Irani.
After a dry spell, cola firms bet on festive fizz
BeveragesOther | Tue, 04 Oct 2016
As low summer sales left them high and dry, Coca-Cola and PepsiCo chalk out new strategies.
Leo Burnett's Aritra Chaudhuri joins GREY group India as senior creative director
Agenciesafaqs! news bureau | Mon, 19 Sep 2016
Chaudhuri will drive the agency's creative mandate for clients based in Bengaluru.
Paperboat pushes in-home consumption with 500 ml Tetra Pak cartons
BeveragesSuraj Ramnath | Wed, 10 Aug 2016
We spoke to brand owner Neeraj Kakkar about the shift in focus from individual to shared consumption and the challenges involved.
SapientNitro's Surjo Dutt joins FCB Ulka as NCD
Agenciesafaqs! news bureau | Tue, 26 Jul 2016
At present, Swati Bhattacharya is chief creative officer at FCB Ulka.
"We've used the bottle, packaging as creative devices": PepsiCo's Vineet Sharma on the new Tropicana Slice ad
BeveragesAshee Sharma | Mon, 25 Apr 2016
The brand's new ad film features ambassador Katrina Kaif.
Milk, mango flavour Coke's summer run
BeveragesOther | Mon, 04 Apr 2016
The cola major hopes to break into new categories, but faces a stiff fight from dairy and non-cola brands such as Amul, Dabur and Paper Boat.