Tinder and falling in love with a city

How does one get an out-of-town hire to “fall in love” with a city and take up a job in one’s company?

Ad agency Possible Cincinnati realised that getting to know a city is like going on a blind date. And it struck upon an idea that could attract new talent from out of town – use Tinder. It used the dating app to make a pitch to an account executive from Chicago.

Is there a better way to find a match? Possible Cincinnatti is quite pleased about its first outing and calls upon viewers to fall in love with the agency by visiting its site.

Source : http://www.adweek.com/creativity/to-attract-new-hires-from-out-of-town-a-cincinnati-agency-created-a-tinder-profile-for-cincinnati/