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For American brands, today’s solar eclipse is a godsend

Many brands – including a church - are looking at the heavens to grab the opportunity and push their products.

The list of brands in the US who are hoping to make hay while the sun is eclipsed reads like a Who’s Who.

Chiquita, Denny’s, Krispy Kreme, McDonald’s, Mitsubishi, Nike and, most surprisingly, a church too. The Sinking Fork Baptist Church in Hopkinsville, Kentucky, for example, has a brand message on its board: "Without God, your darkness will exceed 2 minutes and 40 sec."

While most of the advertising is predictable – Denny’s offering mooncakes, McDonald’s giving its customers NASA-approved sunglasses, Chiquita pushing its consumers to watch the banana eclipse – one small brand, Southern Pressed Juicery in South Carolina is offering something special.

There is a little scientific hint in Southern Pressed Juicery’s Black Sun Lemonade. Pick it up and the product is yellow, shake it and it turns black.

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