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Johnnie Walker: keep walking to America
The latest release of Johnnie Walker’s “Keep Walking America” campaign follows a young immigrant’s path to American citizenship.
The ad, named ‘Citizenship’ has a man celebrating at a bar after passing his citizenship interview. His friends, who are all US-born citizens, are equally happy.
The spot carefully sheds light on the immense amount of time, effort and sacrifice people endure to gain U.S. citizenship. The celebrations are in order as the process is gruelling and the background tests are rigorous.
Surprisingly, the man’s friends in the bar do not know many of the answers to the questions that were asked of immigrants. The men in the ad do not know, for instance, know who wrote the Declaration of Independence.
The ad has been created by MDC Partners’ Anomaly. To support the “Keep Walking America” campaign, Johnnie Walker also partnered with actor Wilmer Valderrama, who surprised hundreds of new American citizens outside two naturalization ceremonies in Los Angeles last week to hear about their journeys.