"The most entertaining Police recruitment video ever"

By afaqs! news bureau, New Delhi, November 27, 2017
The video uses New Zealanders' quirky sense of humour in a bid to entice more Kiwis to join the police force of the world's "safest country".
New Zealand Police: Freeze! NZ Police's most entertaining recruitment video, yet! by Ogilvy.

Created by Ogilvy & Mather New Zealand and directed by The Sweet Shop's Damian Shatford, this humorous video objective is to rope in more candidates for the country's police force.


The stars in the video include more than 70 police officers as well as New Zealand's Police Commissioner. Other appearances include sportspersons - players from the women's rugby team - and social media star William Waiirua.

Emphasising on empathy and community, the video also features the quirky Kiwi sense of humour in scenes including a solo dance at a pedestrian crossing, a cat wearing a police vest, and an interrupted performance from the New Zealand Police Pipe Band.

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Source : http://www.thedrum.com/news/2017/11/27/ad-the-day-new-zealand-police-embrace-quirky-kiwi-humour-most-entertaining