Heineken's Go Places online recruitment effort

By afaqs! news bureau, New Delhi, December 28, 2017
A Heineken employee can go places what with 250 brands in over 70 countries! That is the crux of the brand's latest recruitment process.
Heineken Go Places: an interactive online job interview

Heineken asked its Dutch agency, Superhero Cheesecake, to show potential employees that The Heineken Company is more than the famous beer brand.

Superhero Cheesecake created this interactive job interview where one applies online for an unspecified job at The Heineken Co. It is also about showing potential employees what Heineken looks for in people and how the company operates - in a fun, fast and innovative way.

The film and web content are seamlessly connected and customised for each country and specific moments of the day. Heineken has received over 300% more job applications via LinkedIn than in previous years. A lot of people engaged with the film: the average time spent on the site is more than 5 minutes.

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