Like many professionals who travel, Lynne Lambert sees a lot of swag. She also has to make a tough call about the swag bags she's found herself toting around trade-show floors.
As Lambert sees it, the problem with swag isn't so much that it's bad, it's just that it's, well, swag: otherwise useful items that are labeled so conspicuously with brand names and logos that she feels duped if she decides to keep the stuff. Convinced that there is room for a very tasteful product to come in, Lambert decided to make that product herself.
Her brand - Mapt Gear - makes anti-swag swag bags. These are high-quality, stylish totes that publicise a brand without turning into a walking billboard. Are there enough marketers waiting to take up Lambert's offer?