Wieden+Kennedy New York's ad for Delta Airlines is a striking feat of film craft, both for weaving together the spectacular with a touch of the dramatically mundane, and for creatively structuring the shots to fit the theme of the ad. And the theme? Airport Runways.
The ad is simple, poetic and emotionally compelling. The copy is sharp and insightful, turning a "platitude into a rallying cry by altering just one word, and articulating the brand's value proposition along the way": Start racking up the best experiences everywhere, with help from Delta.
Couple that with the 'Keep Climbing' tagline for the ad and the message becomes unforgettable. The spot was directed by Megaforce, the collective last seen making Nike's "Nothing Beats a Londoner" spot (W+K London), which too was a master class in camerawork.