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Twitter ropes in Chance the Rapper to propel its march
The ad push is the next step in Twitter’s ongoing attempt to better explain to consumers what Twitter is and why it’s valuable to spend time on the platform.
A new TV ad featuring Chance the Rapper that kicked off yesterday in the US intends to show viewers how the social media brand is unique compared to others. In the ad Chance the Rapper uses Twitter to ask his fans to send in song requests for his new concert.
Twitter recorded its highest quarterly increase in users since 2015 when it reported that average active monthly users rose by 6 per cent to 328 million in the first quarter of this year.
#SeeEverySide, as the new campaign is named, will run for several months and includes a TVC and online ads which will appear even on rival sites like YouTube, Instagram and Facebook.
Compared to Facebook and LinkedIn, however, Twitter’s ad spends are minuscule. While the first two spent $80.7 million and $22.8 million last year, Twitter spent just $9.2 million. These figures are only for the US market.