A recent Salesforce report on the "State of the Connected Customer" revealed that 81 per cent of consumers expect the same level of service every time they interact with a company across different channels.
AI helps combat the challenges the digital revolution created; it creates consistency in even the most inhospitable environments. And where there is consistency in delivery, customers are happy and they keep coming back.
Can a small team of marketers ever hope to deliver a consistent message across so many channels? That's where AI is already making its mark. New AI-powered tools for ad analytics can predict the efficacy of ad buys on programmatic platforms and AI-fuelled enhancements to ad targeting across all platforms. AI has infiltrated both advertising and experiential marketing disciplines by creating consistency where instability previously reigned.