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Sachchi advice

Uploaded on Aug 21, 2015

Brand : Max Life Insurance | Product Group : Insurance-Life | Name of Agency : Ogilvy & Mather | Concept Note : The campaign brings alive ‘Sachchi Advice’ through an engaging story of two brothers playing carrom in their home. The older brother suggests to the younger brother to start saving instead of buying an expensive phone. This is followed a few seconds later with another suggestion to buy a less expensive phone and use the remaining amount to invest in an insurance policy. The younger brother casually shrugs off his older brother’s suggestions with a few tongue-in-cheek retorts and asks why his older brother, at his age had not thought it important to save for the future. | Country of Agency : India | Client : Max Life Insurance Company | Work type : Client work | Date of publication / release : Aug 21, 2015 | Additional credits : Director: Vivek Kakkad
Producer :Shahzad Bhagwagar
Creative: Piyush Pandey, Ajay Gahlaut, Vikash Chemjong, Basabjit Majumdar and Ranadeep Dasgupta
Account Management: Kapil Arora, Amarinder Butalia, Vaibhav Bist, Paavani Kaul
DOP : Anil Mehta
Music Director : Abhishek Aroroa
DA : Abhishek Sinha
Associate Producer : Prasanna Naik
Art Director : Dhara Jain
Costume Stylist : Sanjana&Shrushti
Offline Editor : Shivkumar Panicker
Online Editor : Rajiv Sundararaju
Sound Designer : Darshan Nair
Post Supervisor : AkshayKamble | Views : 1356