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Lifebuoy Chamki

Uploaded on Oct 29, 2015

Brand : Help A Child Reach 5 | Product Group : Associations & Social / Cultural Org | Name of Agency : Lowe Lintas | Concept Note : Watch the real-life experiment involving Sangrahi, a to-be mother. 6 million children die before they reach the age of 5 due to infections like Diarrhea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This touching experiment taught Sangrahi how the simple habit of handwashing with soap, during this span, can be life-saving for her baby. | Country of Agency : India | Client : Lifebuoy | Work type : Client work | Date of publication / release : Oct 29, 2015 | Views : 551