Abhinav Anand

Stories by 'Abhinav Anand'

Marketing Initiative

JSW Cement’s new TVC emphasizes building strong communities and a greener planet

With music by A. R. Rahman, the JSW Cement TVC urges viewers to start building a stronger tomorrow.
Marketing Initiative

Flipkart goes #FullOnFab and we can’t handle it!

The brand skillfully leveraged social media to make users guess the next best product launch…
Marketing Initiative

Privé World Box Office: The go-to destination to enjoy must-watch movies from around the world

With the inception of Privé World Box Office, movie enthusiasts can now enjoy a selection of foreign language films that are easy to watch, relatable and entertaining.
Marketing Initiative

Hyundai India’s #BrakeOnStereotypes campaign busts misconceptions around women drivers

#BrakeOnStereotypes campaign shows how the art of driving is gender-neutral and focuses on busting this obsolete stereotype regarding women drivers.
Brands and Sports marketing

IPL on TV supersedes other genres; SOV & recall value among top parameters

With the opportunity to establish effective communication with the critical mass, IPL on TV helps brands achieve viewership scales and share of voice (SOV) which would otherwise take 3-4 months or more to attain.
Brands and Sports marketing

TV and IPL enables revival of the advertising economy in a pandemic struck India

With several successful campaigns during the 2020 IPL season, marketers have successfully leveraged the power of TV and IPL to revive the advertising economy in India.
Marketing Initiative

Amazon’s #BouncingBackTogether campaign talks about resilient Indian sellers

With 1,35,772 sellers launching their business on Amazon after Unlock 1.0, the campaign uses bounce back dolls as a metaphor to showcase the unbeatable spirit of our sellers.
Marketing Initiative

CIPLA’s campaign featuring Vikas Khanna and Parupalli Kashyap busts myths around inhalers

CIPLA’s #BerokZindagi campaign has Michelin Chef Vikas Khanna and Arjuna awardee badminton player Parupalli Kashyap educating viewers about the usage of inhalers.
Brands and Sports marketing

Cricket LIVE’s prowess backed by their success busts myths

Cricket Live is amongst the top 5 rated shows in India with attention on ads being 37% higher attention than that on all other genres.
Brands and Sports marketing

The path of BFSI sector’s new normal and the role of sports in its aid

With the new year and a new normal, the BFSI sector now has new challenges to combat and how they have leveraged sports to their advantage.