Abhinav Anand

Stories by 'Abhinav Anand'

Brands and Sports marketing

IPL on TV supersedes other genres; SOV & recall value among top parameters

With the opportunity to establish effective communication with the critical mass, IPL on TV helps brands achieve viewership scales and share of voice (SOV) which would otherwise take 3-4 months or more to attain.
Brands and Sports marketing

TV and IPL enables revival of the advertising economy in a pandemic struck India

With several successful campaigns during the 2020 IPL season, marketers have successfully leveraged the power of TV and IPL to revive the advertising economy in India.
Marketing Initiative

Amazon’s #BouncingBackTogether campaign talks about resilient Indian sellers

With 1,35,772 sellers launching their business on Amazon after Unlock 1.0, the campaign uses bounce back dolls as a metaphor to showcase the unbeatable spirit of our sellers.
Marketing Initiative

CIPLA’s campaign featuring Vikas Khanna and Parupalli Kashyap busts myths around inhalers

CIPLA’s #BerokZindagi campaign has Michelin Chef Vikas Khanna and Arjuna awardee badminton player Parupalli Kashyap educating viewers about the usage of inhalers.
Brands and Sports marketing

Cricket LIVE’s prowess backed by their success busts myths

Cricket Live is amongst the top 5 rated shows in India with attention on ads being 37% higher attention than that on all other genres.
Brands and Sports marketing

The path of BFSI sector’s new normal and the role of sports in its aid

With the new year and a new normal, the BFSI sector now has new challenges to combat and how they have leveraged sports to their advantage.

What do mid-sized marketing companies look for in agency partners?

When budgets are tight, choices are many and the dynamic with agency partners is in flux, what skills and services become important?
Marketing Initiative

Aakash Digital’s campaign earmarked as the ‘Anthem of comebacks’

The ‘Success is waiting’ campaign featuring Yuvraj Singh garnered great chatter on social media and has also clocked over 30 million campaign views.
Marketing Initiative

Aamir Khan’s new avatar emphasizes on road safety in Ceat SecuraDrive’s new campaign

CEAT’s #DontBeADummy campaign highlights the importance of choosing the best tyres for ensuring optimum safety and control while on the road.
Marketing Initiative

Zee Café’s New Show ‘Dance With Me’ has already got enthusiasts donning their dance shoes

Starting October 25, the dance reality show with a unique interactive experience will see the charismatic dancing sensations, Shakti-Mukti Mohan, in a sizzling avatar.