Abhinav Anand

Stories by 'Abhinav Anand'

Brands and Sports marketing

How brands with limited outlays can leverage the IPL

Even with a 3-4 match campaign budget, IPL can provide advertisers with impact and return on investments that are much higher than what is offered by their substitute media options.
Marketing Initiative

Fortune Foods #AamchaGharChaRaja Campaign talks about celebrating festivals in the New Normal

In their recent campaign for Ganesh Chaturthi, Fortune Foods urges consumers to bring back the same energy even while celebrating from home.
Brands and Sports marketing

Why the BFSI sector should look to leverage the IPL

Traditional models of engaging with customers standing disrupted, IPL 2020 tends to play an important role to help brands dive into more non-tradition and bold ways of driving visibility.
Marketing Initiative

Discovery Kids with their new initiative continues to capture special stories of WFH with kids

With overwhelming responses continuing to flow in, working parents share the special moments they have had with their kids during this pandemic lockdown.
Design Digest

"Jumping into the world of the unknown is like second nature for designers": Tanay Kumar

In our series 'Design Digest', we explore what the world looks like from the desk of brands' design heads, as they face new challenges.
Design Digest

"There is a shift from group work to individualistic work": Shekhar Badve, Lokusdesign

In our series 'Design Digest', we explore what the world looks like from the desk of brands' design heads, as they face new challenges.
Design Digest

"I feel liberated to hire talented people from anywhere": Ashwini Deshpande, Elephant Design

In our series 'Design Digest', we explore what the world looks like from the desk of brands' design heads, as they face new challenges.
Design Digest

"Health, safety and hygiene were becoming critical keywords in every design brief": Neha Tulsian, NH1 Design

In our series 'Design Digest', we explore what the world looks like from the desk of brands' design heads, as they face new challenges.
Design Digest

"We are seeing a lot of website redesign briefs": Lulu Raghavan, Landor

In our series 'Design Digest', we explore what the world looks like from the desk of brands' design heads, as they face new challenges.
Advertising

Swiggy comes out in support of restaurants; tells us to step out

While one may wonder why Swiggy is encouraging dining out, as much as ordering in, come to think of it - it makes sense.