Abhinav Anand

Stories by 'Abhinav Anand'


What do mid-sized marketing companies look for in agency partners?

When budgets are tight, choices are many and the dynamic with agency partners is in flux, what skills and services become important?
Marketing Initiative

Aakash Digital’s campaign earmarked as the ‘Anthem of comebacks’

The ‘Success is waiting’ campaign featuring Yuvraj Singh garnered great chatter on social media and has also clocked over 30 million campaign views.
Marketing Initiative

Aamir Khan’s new avatar emphasizes on road safety in Ceat SecuraDrive’s new campaign

CEAT’s #DontBeADummy campaign highlights the importance of choosing the best tyres for ensuring optimum safety and control while on the road.
Marketing Initiative

Zee Café’s New Show ‘Dance With Me’ has already got enthusiasts donning their dance shoes

Starting October 25, the dance reality show with a unique interactive experience will see the charismatic dancing sensations, Shakti-Mukti Mohan, in a sizzling avatar.
Brands and Sports marketing

Ancient rivalry and international recognitions fire up Hero ISL as they get ready for kickoff

With the inclusion of Asia’s most renowned football rivalry, Hero ISL this year is set to give an unmatched experience to their football fans.
Marketing Initiative

Absolut India urges viewers to uncolor the ‘isms’ of the world

The initiative spreads awareness and takes a stand against hateism, genderism, casteism, nepotism, anti-gayism, and more...
Brands and Sports marketing

How brands with limited outlays can leverage the IPL

Even with a 3-4 match campaign budget, IPL can provide advertisers with impact and return on investments that are much higher than what is offered by their substitute media options.
Marketing Initiative

Fortune Foods #AamchaGharChaRaja Campaign talks about celebrating festivals in the New Normal

In their recent campaign for Ganesh Chaturthi, Fortune Foods urges consumers to bring back the same energy even while celebrating from home.
Brands and Sports marketing

Why the BFSI sector should look to leverage the IPL

Traditional models of engaging with customers standing disrupted, IPL 2020 tends to play an important role to help brands dive into more non-tradition and bold ways of driving visibility.
Marketing Initiative

Discovery Kids with their new initiative continues to capture special stories of WFH with kids

With overwhelming responses continuing to flow in, working parents share the special moments they have had with their kids during this pandemic lockdown.