Anchit Chauhan

Stories by 'Anchit Chauhan'

Guest Article

Masks for self-expression, sanitisers as conversation starters?

'Unlocked' consumers and the changes we'll possibly see in their daily behaviour - some fun musings and scenarios.
Guest Article

Creative brief in the age of TL;DR

As millennials and Gen Zers take over creative departments across agencies, is the creative brief, as we know it, good enough? Or, can it get better?
Guest Article

Hygiene, the next big consumer trend?

The heightened sense of hygiene will create new challenges for brands, not only in the service sector, but also in the manufacturing sector
Guest Article

If there was ever a time to cheat on your brand...

What happens to brand loyalty when supply drives purchase, questions Anchit Chauhan, when he is forced to buy a toothpaste (brand) he otherwise wouldn't have bought
Guest Article

Meet the passionate, self-reliant, eco-friendly, brand-aware binger...

Here are some of the ways in which the behaviour of the Indian consumer might evolve in the imminent future.