Richard Marks

The author Richard Marks is research director, ASI (Advertising Seminars International) Ltd (organisers of the International Television & Video Conference).

Stories by 'Richard Marks '

Guest Article

BARC and TRAI: An international perspective on TV measurement

It’s great that India is having a debate about its measurement system. But, it is equally important that the debate does not undermine the faith of international advertisers in investing in India.