Abid Hussain Barlaskar & Shreyas Kulkarni

Stories by 'Abid Hussain Barlaskar & Shreyas Kulkarni'

Points of View

What will the outrage against Chinese products, services do to brands, endorsements, media?

With the anti-China sentiment among Indians, how should brands with Chinese connections deal with the outrage?
Marketing

It's growth season for laptops, but will it sustain post lockdown?

After struggling for the last several quarters, laptop brands are currently witnessing healthy movement in the segment. The 'WFH' trend and online classes have been good news.