Divyapratap Mehta

Stories by 'Divyapratap Mehta'

Guest Article

The big shift: From advertising creating influencers to influencers creating advertising

Are we missing the big shift in influence that is changing advertising?
Guest Article

Are brands ready to tackle the transparency, purity and science obsessed consumer?

The rise of consumer activists, vigilantes, micro-authority consumers, who’re turning kitchens, bathrooms into labs, courtrooms.
Guest Article

Dear non-hygiene, non-germ kill, non-immunity brands...

What are brands you never associated with hygiene, germ kill, or immunity doing in this room?
Guest Article

Rise of the Erin Brockovich consumer

Glow & Lovely has brought the ingredient story into the spotlight. The label on the pack has never been more important.