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New!
Divyapratap Mehta
Stories by 'Divyapratap Mehta'
By
Divyapratap Mehta
Guest Article
Are brands ready to tackle the transparency, purity and science obsessed consumer?
The rise of consumer activists, vigilantes, micro-authority consumers, who’re turning kitchens, bathrooms into labs, courtrooms.
By
Divyapratap Mehta
Guest Article
Dear non-hygiene, non-germ kill, non-immunity brands...
What are brands you never associated with hygiene, germ kill, or immunity doing in this room?
By
Divyapratap Mehta
Guest Article
Rise of the Erin Brockovich consumer
Glow & Lovely has brought the ingredient story into the spotlight. The label on the pack has never been more important.