Divyapratap Mehta

Stories by 'Divyapratap Mehta'

Guest Article

Are brands ready to tackle the transparency, purity and science obsessed consumer?

The rise of consumer activists, vigilantes, micro-authority consumers, who’re turning kitchens, bathrooms into labs, courtrooms.
Guest Article

Dear non-hygiene, non-germ kill, non-immunity brands...

What are brands you never associated with hygiene, germ kill, or immunity doing in this room?
Guest Article

Rise of the Erin Brockovich consumer

Glow & Lovely has brought the ingredient story into the spotlight. The label on the pack has never been more important.