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Brands and Sports marketing
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Stories by 'Krish Velkar'
Getting nosy about scent marketing: An academic analysis
Our guest author explores how scent marketing can impact a consumer, and what brands have already done in this space.
Alexa, how would brands fit in a voice-first world?
Our guest author believes that we will transcend to a voice-first world once we have surpassed barriers like computers understanding the tone of voice and context.
Why it might be foolish for some to stop marketing during COVID-19
Are these times truly unprecedented in the sense that have we learnt nothing from past recessions? Also, aren’t difficult times like these said to be an acid test to bonds, or friendships?