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Stories by 'Madhuwanti Saha'
Where is the ‘digital gold’ rush headed?
What will it take for gold to become as common as groceries in the world of e-commerce?
“There’s an explosion of fashion in the mass segment”: Sonata’s Subish Sudhakaran on the ‘Rs 499 watch’
Titan recently tied up with Flipkart to retail a range of Sonata - 'Epic by Sonata' - watches priced at Rs 499. A quick chat with Sonata’s marketing head.
"As people become more rooted in privacy, how do we use technology to add value?": Sonali Malaviya, GroupM's Essence
A chat with the newly appointed MD over her game plan, present challenges in the marketing landscape and the agency's positioning
“First touchpoint is m-site; app is downloaded after first purchase”: Future Group’s Pawan Sarda on Big Bazaar
The e-grocery segment is among the busiest and most competitive spaces today. Pawan Sarda discusses brand Big Bazaar.
“We will not rest till it becomes a Rs 150-200 crore brand”: Indrajit Ghosh of Rebel Foods on Wendy’s
A chat with the VP and global head - marketing communication and design, Rebel Foods.
“As a digital-first brand, TV is an important part of our strategy”: Sambit Dash, Mamaearth
The brand’s VP, marketing talks about the new advertising campaign, entry into the adult bathing soap segment, and more.
Points of View
What if you were in-charge of ad campaigns for Domino's, Air India, after the recent data breach?
That’s what we asked a bunch of senior creative executives. Read on to know their take on the media strategy these brands ought to take.
“We can give anyone a run for their money”: founders of online grocery brand StarQuik
Out with its first ad campaign – 4 years after its launch – Tata Group’s StarQuik is the latest e-grocer on the block. An interview with its co-founders, Gaurav Juneja and K Radhakrishnan.
Media plans chasing pandemic waves: a look at the air cooler segment
A chat with marketing heads of air cooler brands about the present day landscape – and future trends for the segment.
The Clubhouse Effect: What’s in it for brands?
Can the ‘social audio’ wave be scaled? Brand marketers, media buyers and digital agency executives weigh in.