Madhuwanti Saha

Stories by 'Madhuwanti Saha'

Marketing

“As a digital-first brand, TV is an important part of our strategy”: Sambit Dash, Mamaearth

The brand’s VP, marketing talks about the new advertising campaign, entry into the adult bathing soap segment, and more.
Points of View

What if you were in-charge of ad campaigns for Domino's, Air India, after the recent data breach?

That’s what we asked a bunch of senior creative executives. Read on to know their take on the media strategy these brands ought to take.
Interviews

“We can give anyone a run for their money”: founders of online grocery brand StarQuik

Out with its first ad campaign – 4 years after its launch – Tata Group’s StarQuik is the latest e-grocer on the block. An interview with its co-founders, Gaurav Juneja and K Radhakrishnan. 
Marketing

Media plans chasing pandemic waves: a look at the air cooler segment

A chat with marketing heads of air cooler brands about the present day landscape – and future trends for the segment.
Marketing

The Clubhouse Effect: What’s in it for brands?

Can the ‘social audio’ wave be scaled? Brand marketers, media buyers and digital agency executives weigh in.